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General Tips Archives - Little Dragon Media

General Tips


The Biggest Trends That Will Shape Content Marketing and How to Prepare for Them in 2019

Content still rules for a reason, because it works very well. As a digital marketing technique, content marketing creates and distributes content that is informative and entertaining to a target audience. Providing consumers with valuable information, successfully interacting with them, and building brand awareness are vital for today’s companies. Here are the biggest trends that will shape content marketing, and how to prepare for them in 2019. Generation Z Has Come of Age Millennials have long been the focus of both the media and marketing. Yet, those born since the mid-90s, Generation......

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The Most Important Digital Marketing Trends to Pay Attention to in 2019

We are in the midst of a digital revolution that is having a huge impact on digital marketing. New and emerging technologies are being adopted so rapidly, that they are significantly influencing marketing strategies. Here are the most important digital marketing trends to pay attention to in the coming year. Artificial Intelligence (AI) Will Revolutionize – Everything The growing consensus is that Artificial Intelligence is poised to revolutionize the marketing industry in the not-so-distant future. In its recent annual report, Salesforce stated that 51 percent of marketers are already using AI in......

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Top SEO Trends for 2019 that Every Canadian Company Should Know

Search Engine Optimization is an ever-evolving entity. In fact, SEO changes at such a frenetic pace, oft times it’s difficult to keep up with the latest trends. Considering 91% of users never go past page 1 of a Google search, we here at Little Dragon understand the fine art of ranking on search. The more exposure a business gets, generating quality leads 24 hours a day, 365 days a year, the more digital sales. The competition is fearsome, and it’s never been more imperative for Canadian companies to rank on page 1......

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10 Graphic Design Tips for a Kickass Logo

One of the preeminent American art directors and graphic designers of the twentieth century was Paul Rand. Renowned for his designs of corporate logos, Rand was responsible for some of the most recognizable brands including the logos for IBM, UPS, Westinghouse, and ABC, just to name a few. Inarguably a genius of design, he once famously stated, “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.” The man knew what he spoke of. We here at Little Dragon have......

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The Ultimate Guide for Marketing Cannabis Related Products and Services in 2018

On October 17, 2018, the paradigm shifts. The date will forever be known in the annals of history, as the day recreational cannabis was legalized in Canada. A very big deal considering there is only one other country that has completely legalized marijuana from production to distribution – Uruguay (yes, Uruguay). The “Weed Wave” is coming to the fair land of the maple leaf. Where it will take us is anyone’s guess, but there will be many ready and willing to ride that wave. With this wave comes an entire cottage industry......

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agency process infographic

Whether you’re searching for the right web design agency to build your next project or looking for the right SEO partner to white-label services, the approach and the systems in place with which agencies work under make a huge difference. And of course, with each different agency process and system come different agency experiences and results. Here at Little Dragon Media, we apply the K.I.S.S. principle in our agency process. It’s efficient, powerful, and versatile; helping us streamline effective solutions to all clients in a fast-paced environment, while also helping us prevent or......

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Top Social Media Sites Influencing Consumer Buying Behaviour

In this social media infographic, you’ll discover the top social media sites influencing consumer buying behaviour today. Without question ever since web 2.0 hit the scene the cultural impact of social media single-handedly turned the advertising and media industry up and over its head. Online communities like Digg and Reddit and Myspace and Facebook and Twitter and Instagram and Pinterest and YouTube and LinkedIn and Tumblr and Snapchat — to just to a name “a few” — with all of their undeniable influence on consumer opinion and purchasing behaviour, shook the marketing......

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search engine consumer behaviour insights

Every second 40, 000 search queries are made on Google and every day there are people looking for information about local businesses, products, and services. The search engine consumer behaviour stats below curated by Google offer useful insights on how you can wield both user and consumer behaviour to your advantage; helping you drive more local leads and in-store sales. Let’s get started. Behaviour Every customer is different. Some consumers use their smartphones to search for everything while others choose the contrary. Let’s take a closer look at what the stats show: – 4......

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social-media-marketing

Social media has evolved into being one of the world’s most effective marketing tools. Facebook alone influences 52% of consumer online and offline purchases — that’s huge. But despite social media’s enormous potential, many brands today still don’t get it. If you’re one of the many wanting more from your social media channels and feel that you’re missing out on its lucrative benefits, the social media inforgraphic below provides a quick 12-step guide illustrating how you can increase your chances for social media success. Take a gander below and let us know......

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women trying online marketing tools

If you own an online business and currently work without online marketing tools, you’re short-changing yourself on a huge competitive advantage. In today’s tech-savvy world, marketers today have access to some pretty amazing (and free) tools that help manage the chaotic digital workload. Whether you’re looking for online analytical tools to help you contextualize an ocean of data or social media tools to help you pre-schedule and automate social media posts throughout the year or online content marketing tools to help you come up with a list of killer blog titles, there’s......

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