Healthcare Content Marketing Services 

Looking for healthcare content marketing services in Toronto? We got you covered. Whether you need whitepapers, infographics, articles, blogs, explainer videos, eBooks or any other seasonal marketing material, our team of web designers and content marketing specialists can help you take your digital presence to the next level. Speak to one of our content marketing experts today and get your free quote.

What Is Healthcare Content Marketing? 

Healthcare content marketing is a digital marketing strategy and technique that institutes and distributes informative and entertaining content around healthcare culture. Its objective is to attract and sustain a target audience; ultimately driving profitable consumer action. Many industry insiders use the term “info-tainment”. Instead of pitching a product or service right from the start, healthcare content marketing experts will produce relevant stories that entertain, educate and inform prospects.

Some good examples of content marketing are: blogs, articles, how-to videos, documentaries, social media videos, infographics, eBooks, podcasts, email campaigns, newsletters, viral campaigns, magazines, and more.

What Are The Content Marketing Benefits? 

There are a lot of advantages healthcare providers have over competitors who do not practice content marketing. With the old ways of marketing being too expensive and traditional channels fading with the rise of digital, content marketing gives smaller businesses a chance to compete with bigger brands.

Specifically, content marketing increases search engine visibility, you’ll also get more referral traffic from other sites as well, more social media traffic, increased conversion potential, sales and ultimately advance your overall brand reputation by becoming a thought-leader and reputable resource.

The Rise Of Ad Blockers 

Did you know? Over 200 million people online now use ad blockers. Believe it or not, there are people out there who hate advertisements (I know, what a shame!). But hey, there’s a way around this. There is a way to reach consumers who use ad-blockers.

How? With content marketing. From articles to videos to whitepapers and infographics and more, content marketing helps you jump over the ad-blocking software hurdle and opens the door giving you the opportunity to engage with targeted users of every kind.

Get More Engagement With Content Marketing

Getting traffic to your website is one thing. But, how do you get those users to engage with your brand. In a 2015 IBM Digital Experience Survey, 56% of marketing professionals believe content marketing improves higher engagement rates. With tailored and personalized content, you’ll be able to trigger consumer brand recall and stimulate them to engage more personally with your brand.