Local Business SEO
Local SEO is crucial for businesses that have a physical location and want more customers through their doors. It is especially effective to attract customers who live close to you. However, local SEO will expose your company’s reviews, and therefore it can only be effective if the reviews are positive. Example: if you search for Indian restaurants near you, you will most likely NOT pick a restaurant that has a 2 star rating, even if it’s a block from your place. However, you’re more than willing to drive or take a cab to a 5 star rated restaurant.