Need retail content marketing services in Toronto? Look no further. We got you covered. Here at Little Dragon Media, we know content marketing is a “win-win” for any business: It costs 62% less than outbound marketing and drives three times more leads. With the right content strategy, you’ll be able to develop a sustainable brand and give your business a way to drive high-quality leads at an affordable rate. From whitepapers to infographics to viral videos to emails, eBooks and newsletters, our team of web designers and content marketing specialists are here to help you take your digital strategy to the next level.
Retail content marketing is a digital marketing strategy and technique that builds and disseminates informative and entertaining content about retail culture. Its goal is to entice and sustain a target audience, which ultimately drives profitable consumer action. Many industry insiders use the term “info-tainment”. Instead of pitching a product or service right from the start, retail content marketing markets relevant stories that entertain, educate and inform prospects.
Some good examples of content marketing are: blogs, articles, how-to videos, documentaries, social media videos, infographics, eBooks, podcasts, email campaigns, newsletters, viral campaigns, magazines, and more.
There are a lot of advantages retailers have over competitors who do not practice content marketing. With the old ways of marketing being too expensive and traditional channels fading with the rise of digital, content marketing gives smaller businesses a chance to compete with bigger brands.
Specifically, content marketing increases search engine visibility, you’ll also get more referral traffic from other sites as well, more social media traffic, increased conversion potential, sales and ultimately advance your overall brand reputation by becoming a thought-leader and reputable resource.
Did you know? Over 200 million people online now use ad blockers. Believe it or not, there are people out there who hate advertisements (I know, what a shame!). But hey, there’s a way around this. There is a way to reach consumers who use ad-blockers.
How? With content marketing. From articles to videos to whitepapers and infographics and more, content marketing helps you jump over the ad-blocking software hurdle and opens the door giving you the opportunity to engage with targeted users of every kind.
Getting traffic to your website is one thing. But, how do you get those users to engage with your brand. In a 2015 IBM Digital Experience Survey, 56% of marketing professionals believe content marketing improves higher engagement rates. With tailored and personalized content, you’ll be able to trigger consumer brand recall and stimulate them to engage more personally with your brand.
Let's custom tailor your content for your target audience. We'll refine your messaging for different mediums and market it on the right channels; helping you get as many views as possible.
Our content marketing experts are equipped with journalism intellect and SEO expertise. All content is optimized for both humans and robots, providing you with quality "infotainment" for the masses.
Great content needs attention. With our marketing and distribution expertise, we share your content with billions across social media, press release outlets, news networks, forums and more.
How do you know if your content was effective? By using Analytics! Our software boasts high-end tools that generate detailed reports; showing you the kind of impact your content has on your readers.
Little Dragon has helped my company show up on the 1st page of Google for many very competitive words. First class service from this company. Highly recommended for being effective, on time and affordable.
Little Dragon DELIVERS! We benefited significantly from their involvement on our account with quick gains and significant year over year improvements. I would highly recommend this company for any small to medium business in Toronto!
Little Dragon helped us increase our online revenue year over year.
This company performed beyond my expectations. My website was on the first page for close to 30 keywords! Not to mention that these are some of the hardest keywords in the industry.
I am very impressed with the responsiveness and expertise of this company. I have tried many other companies in the past and so far this has been my best investment.