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10 Graphic Design Tips for a Kickass Logo

One of the preeminent American art directors and graphic designers of the twentieth century was Paul Rand. Renowned for his designs of corporate logos, Rand was responsible for some of the most recognizable brands including the logos for IBM, UPS, Westinghouse, and ABC, just to name a few. Inarguably a genius of design, he once famously stated, “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.” The man knew what he spoke of. We here at Little Dragon have......

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