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How We the North Became the Toronto Raptors’ Rallying Cry

We The North was officially unveiled as the Toronto Raptors’ new slogan before the start of the NBA playoffs in April of 2014. Today, it’s a chant fans regularly shout out at the games, proudly taking ownership of that fandom and the shared passion of an entire country witnessing their team raising the Larry O’Brien Trophy by winning Game 6 against the Golden State Warriors this past in June. Even with superstar and NBA Finals MVP Kawhi Leonard opting to leave Toronto and head back home to Los Angeles to continue his......

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