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The Top SEO Tips In 2020 For Lawyers And Law Offices – 8 Experts Weigh In

The average users, 91% to be precise, don’t venture past page one of a Google search. That being said, considering the sheer volume of lawyers and law offices in any Canadian city, it is essential to increase search rankings. The best way for law firms to achieve this is by implementing effective search engine optimization (SEO). SEO provides an effectual and visible search presence that will increase traffic to a lawyer’s website, thus increasing profitability. In this article, 8 marketing experts discuss the best SEO tips in 2020 for lawyers and law......

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Top SEO Tips For Hotels And Motels In 2020 – 8 Experts Chime In

In Canada’s largest city, Toronto, there are hundreds of hotels and motels for visitors to select from – and that is just one metropolitan area. The hospitality industry is one of the most competitive niches, given that hotels aren’t just competing amongst themselves, but also booking sites and travel aggregators. That said, it’s never been more crucial for hotels and motels to utilize search engine optimization in order to improve search rankings, and thus, improve profitability. Moreover, there are local SEO strategies that can be used which could drastically improve visibility. In......

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New Survey Reveals 63% of Canadians Won’t Buy From A Company With A Poorly Designed Website

We conducted a survey asking 1,000 Canadians if they would purchase from a company with a poorly designed website. We used Google Surveys and targeted males and females between the ages of 18 to 65+ from coast to coast. We asked the following question with three possible responses: Would you buy from a company that has a poorly designed, hard to navigate and outdated website? No. It makes me feel like I can’t trust them. Perhaps. But I’ll have to do more research. Yes. I don’t mind bad-quality websites. A Poorly Designed, Difficult......

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6 Content Marketing Tactics For Maximizing Exposure Of Your Toronto Brand

The demand for content is enormous, and likewise, the amount of content available online is almost incalculable. Content marketing is a crucial and strategic digital marketing technique creates and distributes informative and entertaining content to attract and maintain a target audience. This in turn, will drive profitable customer action for a brand. Yet, it can be overwhelming for Toronto brands to decide what is the best strategy to increase exposure. Here are 6 content marketing tactics for maximizing exposure for your Toronto brand. Know Your Audience And Personalized Content  The goal of......

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UX And SEO: How Canadian Companies Can Simultaneously Improve Both – 10 Experts Chime In

UX and SEO complement each other in a number of ways. In fact, user experience and SEO coexist hand in hand to fulfill users’ needs. In this article, 10 marketing experts chime in on how Canadian companies can simultaneously improve both UX and SEO.  SEO Best Practices And The Updates That Search Engines Are Putting Out Emphasize The User Experience “SEO and UX shouldn’t be considered separately, they are intrinsically linked. Major SEO efforts, like improving page speed, providing helpful content, and enabling users to easily navigate around a website are centered......

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New Survey Reveals Canadians Choose Restaurants Based Upon the Best Online Reviews

We conducted a study asking 1000 respondents what were factors that likely would make them choose one restaurant over another. We used Google Surveys and targeted males and females between the ages of 18 to 65+ from coast to coast. The graph below reveals the results. Favourable Online Restaurant Reviews Are Imperative When given the choice between 10 different restaurants near them, an astounding 39.2% of respondents indicated that they would choose based upon “the one with the best online reviews”. This is compelling, given that the second most popular response was “the one......

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Top SEO Trends for 2019 that Every Canadian Company Should Know

Search Engine Optimization is an ever-evolving entity. In fact, SEO changes at such a frenetic pace, oft times it’s difficult to keep up with the latest trends. Considering 91% of users never go past page 1 of a Google search, we here at Little Dragon understand the fine art of ranking on search. The more exposure a business gets, generating quality leads 24 hours a day, 365 days a year, the more digital sales. The competition is fearsome, and it’s never been more imperative for Canadian companies to rank on page 1......

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The Ultimate Guide for Marketing Cannabis Related Products and Services in 2018

On October 17, 2018, the paradigm shifts. The date will forever be known in the annals of history, as the day recreational cannabis was legalized in Canada. A very big deal considering there is only one other country that has completely legalized marijuana from production to distribution – Uruguay (yes, Uruguay). The “Weed Wave” is coming to the fair land of the maple leaf. Where it will take us is anyone’s guess, but there will be many ready and willing to ride that wave. With this wave comes an entire cottage industry......

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search engine consumer behaviour insights

Every second 40, 000 search queries are made on Google and every day there are people looking for information about local businesses, products, and services. The search engine consumer behaviour stats below curated by Google offer useful insights on how you can wield both user and consumer behaviour to your advantage; helping you drive more local leads and in-store sales. Let’s get started. Behaviour Every customer is different. Some consumers use their smartphones to search for everything while others choose the contrary. Let’s take a closer look at what the stats show: – 4......

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instagram tips infographic

If you’re looking to take your Instagram profile to a whole other level, the 20 Instagram tips in this useful infographic is a good place to start. Hands down, Instagram is the world’s most engaging social media marketing watering hole. It boasts over 500 million daily active users, 800 million monthly users, and with every passing minute there are over 174, 000 Instagrammers scrolling through its feed. But despite Instagram’s glorious marketing reputation, there are many brands who fail at maximizing its lucrative potential. The informative illustration below covers a wide range of......

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