Search Engine Optimization

Is the art of affecting the ranking and visibility of a website or a web page in search engine results —often referred to as natural or organic results. In general, the higher a web page is ranked on the search results, the more visitors it will receive from search engine’s users. SEO may target different kinds of search, including image search, local search, video search, news search and academic search.


WE OFFER 3 TYPES OF SEO/SEM SERVICES

Local SEO

Get ranked on the map!

googlemapresults

What is it all about? When customers are looking for a business close to their location, they will often rely on the local map results to choose a business. The map will show them their location in the form of a blue dot, and all the businesses that correspond to their keyword in red pins.

Who is this for? If you have a business that relies on customers going to your physical location, then this is a MUST. You would be missing out on tons of potential clients if your business does not show up on the map when people in your neighborhood or region search for your business related keywords. Example of businesses that can benefit from this service: healthcare professionals, dentists, lawyers, retail shops, bars, cafes, restaurants, real estate and financial professionals, etc…

Who is this NOT for? If you do not require customers to go to your physical business or shop, then this is not for you. Example: companies that sell their products or services online.

PPC

Show up in the top 3!

adwords-results

What is it all about? This is the ONLY form of search engine marketing that gets you results almost instantly! This is because to appear in the coveted top 3 results, one needs to pay Google on a per-click basis. This is why we also refer to this section as the Sponsored or PPC (Pay-Per-Click) results.

Who is this for? This is ideal for businesses that want to maximize their exposure and get as many clicks as possible for their targeted keywords and audience. The other 2 forms of SEO (Local and Organic) do not offer any form of guarantee that your business will show up at a specific position. In fact, rankings often fluctuate so you might be on the first page one day, and on the 2nd page the next day.

Who is this NOT for? Running a PPC campaign can be very costly as you are charged per-click. Clicks can be as low as a few cents or as high as $5, $20 or $100+ for a single click. Therefore, we only recommend this strategy for businesses with a minimum budget of $2,000 per month.

Organic SEO

Get ranked globally!

googleorganicresultsWhat is it all about? This is the oldest form of SEO. Organic results are the ones below the sponsored and map results. The advantage of organic results is that you will often rank nationwide or worldwide for keywords that relate to your business. Example: if you are a nutritionist and want to market a new fruitarian diet you’ve created, then you could rank worldwide for keywords related to fruitarian diets, getting you exposure from people all over the world. This type of SEO can get you a lot of traffic but the downside is that it can take a very long time to rank organically.

Who is this for? This is ideal for businesses that want to sell a product or service online. This is also ideal for those that want to collect web leads from all over Canada, North America or Worldwide. Examples: investing firms, software developers, online shops that sell nationwide or worldwide, etc…

Who is this NOT for? This is not for those on a short budget or those in a hurry to get new customers. Organic SEO takes at least a year to start seeing some results. It also costs more as it involves constantly creating content, being active on social media and acquiring quality links from relevant websites.


HOW WE DO IT

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. Little Dragon caters to clients who require an intensive, full-service approach to search engine marketing.


KEYWORD RESEARCH

Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains

ONSITE OPTIMIZATION

Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position

LINK BUILDING

In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage

REPORTING AND ANALYSIS

Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet



ON AVERAGE, OUR CLIENTS ENJOY


6x
Growth in
keyword ranking


398%
Increase in
Organic traffic


1105%
Increase in
Top 10 ranking


129%
Increase in
Visit duration


Why is SEO Important for Your Business?


Found Through Search

North American Research shows that over 80% of all websites are found through search engines


Top Three Search Engines

98% of Internet users begin their Web search through one of the top three major search engine (Google, Bing, Yahoo)

Buyers Are Searching

People wanting to buy a product or service are increasingly using search engines to learn about their options and read reviews

Growing Search Results

Comcast Research reveals that there were 17.5 billion searches performed in January 2016 and this number is growing exponentially


New Visitors

Ranking high in organic searches will bring you new website visitors and thus new clients


Consumer Perception

Consumer behaviour data shows that consumers view highly ranked websites as being more professional and trustworthy.


What Our ClientsSay About Us

  • Little Dragon has helped my company show up on the 1st page of Google for many very competitive words. First class service from this company. Highly recommended for being effective, on time and affordable.

    Ben Hjalmarsson
    Ben Hjalmarsson
    BG Cleaning
  • Little Dragon DELIVERS! We benefited significantly from their involvement on our account with quick gains and significant year over year improvements. I would highly recommend this company for any small to medium business in Toronto!

    Farrah Khan
    Farrah Khan
    TPH Canada
  • Little Dragon helped us increase our online revenue year over year.

    Ryan Taylor
    Ryan Taylor
    Albright Technologies
  • This company performed beyond my expectations. My website was on the first page for close to 30 keywords! Not to mention that these are some of the hardest keywords in the industry.

    Jonathan Tuttle
    Jonathan Tuttle
    Keller Williams Properties
  • I am very impressed with the responsiveness and expertise of this company. I have tried many other companies in the past and so far this has been my best investment.

    Ken Weingart
    Ken Weingart
    Weingart Photography


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