2024 Promo: $599/month Google Ads Management Package. Learn more

2024 Promo: $599/month Google Ads Management Package. Learn more

2024 Promo: $599/month Google Ads Management Package. Learn more

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An illustration of an e-commerce store displayed on a desktop computer.

Your Guide to Shopify Marketing and Shopify Ads in 2024

Less than 15 years after Shopify launched its now-famous API (Application Programming Interface), the e-commerce giant has solidified itself as the world leader in online vending. In Canada, many brand names rely on Shopify for generating nearly all of their online sales revenue, including Leon's ($300M in revenue), Staples ($1B), and The Brick ($500M). Whether you’re a budding entrepreneur or…
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A spacious and modern commercial gym in Canada filled with machines and free weights.

7 Best Gym Marketing Tips to Reach New Clientele

In the Canadian fitness industry, standing out from the crowd is more important than ever. With over 6,000 fitness clubs across Canada and a growing industry value worth over $6.2 billion, gym owners and managers now have to constantly seek innovative strategies to attract new clients. Understanding the evolving dynamics of gym marketing can help do just that. Marketing isn't…
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Google Ads Remarketing VS Facebook Ads Remarketing? What’s Best?

As a PPC agency, we often ask ourselves this question when launching a new remarketing campaign for a client with a limited ad budget. Ideally, you want to do both, but not all clients have the budget for it, so we often have to choose one. Ultimately, whether remarketing on Facebook Ads is "better" than Google Ads (including Google Display…
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A smartphone with Google's logo placed in the middle.

How to Use Google Shopping to Promote Your Business (2024)

In today's evolving digital marketing industry, Google Shopping is the place to be for business owners looking to boost their online presence and sales. In 2024, a whopping 76% of all retail search ad spend is dedicated to Google Shopping. Given that your competition is likely leveraging Google Shopping, you should too if you want to keep up. As we…
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An image of a bustling insurance company floor.

9 Best Insurance Marketing Tips for Insurance Companies

There's no doubt that the insurance industry in Canada is competitive—and that's putting it lightly. The gross written premium of the Canadian insurance market currently exceeds $77.6 billion per year, with an expected compound annual growth rate of 6% until 2027. It's no surprise, then, that the Canadian insurance market is dominated by some serious players. At the head of…
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An image of a well-decorated and cozy restaurant interior.

10 Best Restaurant Marketing Tips for Rapid Growth

In today's fiercely competitive market, boasting delicious food and impeccable service is merely the starting point for getting your restaurant to succeed. With an estimated $83.3 billion spent at Canadian restaurants in 2023, the real challenge lies in differentiating your restaurant from countless others. Fierce local competition means that restaurants must not only aim to be the best in their…
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An image of a retailer hanging a sign in front of their store

9 Best Retail Marketing Tips for Retailers and Storefronts

Navigating the competitive retail landscape demands a savvy approach to marketing, with strategies that not only attract attention but convert interest into sales. For retailers and storefronts keen on carving out their niche and boosting their bottom line, understanding the ins and outs of effective retail marketing and advertising is essential.  Given that 81% of retail shoppers start their buying…
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An image of a lawyer and a marketer shaking hands in an outdoor urban setting.

Top 8 Marketing & Advertising Tips for Lawyers, Attorneys and Law Firms

Navigating the legal market's complexities requires more than just a deep understanding of the law; it also demands a strategic marketing approach that resonates with potential clients and sets you apart from the competition. There’s a reason, after all, that 83% of law firms hire external agencies to handle their digital marketing strategies.  Here at Little Dragon Media, a leading…
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