One of the preeminent American art directors and graphic designers of the twentieth century was Paul Rand. Renowned for his designs of corporate logos, Rand was responsible for some of the most recognizable brands including the logos for IBM, UPS, Westinghouse, and ABC, just to name a few. Inarguably a genius of design, he once famously stated, “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.” The man knew what he spoke of. We here at Little Dragon have......
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At Little Dragon Media, our mission is simple: to help Toronto-based businesses generate more leads and sales through professional web development and digital marketing. Our proven digital approach improves user experiences and sales for clients and others have recently taken note of our work. We have recently received our first client reviews on Clutch.co. The firm evaluates thousands of B2B service providers and ranks them based on market presence, ability to deliver, industry recognition, and client feedback. Clutch has recognized our work in the Toronto area and spotlighted us as one of......
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On October 17, 2018, the paradigm shifts. The date will forever be known in the annals of history, as the day recreational cannabis was legalized in Canada. A very big deal considering there is only one other country that has completely legalized marijuana from production to distribution – Uruguay (yes, Uruguay). The “Weed Wave” is coming to the fair land of the maple leaf. Where it will take us is anyone’s guess, but there will be many ready and willing to ride that wave. With this wave comes an entire cottage industry......
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Whether you’re searching for the right web design agency to build your next project or looking for the right SEO partner to white-label services, the approach and the systems in place with which agencies work under make a huge difference. And of course, with each different agency process and system come different agency experiences and results. Here at Little Dragon Media, we apply the K.I.S.S. principle in our agency process. It’s efficient, powerful, and versatile; helping us streamline effective solutions to all clients in a fast-paced environment, while also helping us prevent or......
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In this social media infographic, you’ll discover the top social media sites influencing consumer buying behaviour today. Without question ever since web 2.0 hit the scene the cultural impact of social media single-handedly turned the advertising and media industry up and over its head. Online communities like Digg and Reddit and Myspace and Facebook and Twitter and Instagram and Pinterest and YouTube and LinkedIn and Tumblr and Snapchat — to just to a name “a few” — with all of their undeniable influence on consumer opinion and purchasing behaviour, shook the marketing......
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Every second 40, 000 search queries are made on Google and every day there are people looking for information about local businesses, products, and services. The search engine consumer behaviour stats below curated by Google offer useful insights on how you can wield both user and consumer behaviour to your advantage; helping you drive more local leads and in-store sales. Let’s get started. Behaviour Every customer is different. Some consumers use their smartphones to search for everything while others choose the contrary. Let’s take a closer look at what the stats show: – 4......
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If you’re looking to take your Instagram profile to a whole other level, the 20 Instagram tips in this useful infographic is a good place to start. Hands down, Instagram is the world’s most engaging social media marketing watering hole. It boasts over 500 million daily active users, 800 million monthly users, and with every passing minute there are over 174, 000 Instagrammers scrolling through its feed. But despite Instagram’s glorious marketing reputation, there are many brands who fail at maximizing its lucrative potential. The informative illustration below covers a wide range of......
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Social media has evolved into being one of the world’s most effective marketing tools. Facebook alone influences 52% of consumer online and offline purchases — that’s huge. But despite social media’s enormous potential, many brands today still don’t get it. If you’re one of the many wanting more from your social media channels and feel that you’re missing out on its lucrative benefits, the social media inforgraphic below provides a quick 12-step guide illustrating how you can increase your chances for social media success. Take a gander below and let us know......
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If you own an online business and currently work without online marketing tools, you’re short-changing yourself on a huge competitive advantage. In today’s tech-savvy world, marketers today have access to some pretty amazing (and free) tools that help manage the chaotic digital workload. Whether you’re looking for online analytical tools to help you contextualize an ocean of data or social media tools to help you pre-schedule and automate social media posts throughout the year or online content marketing tools to help you come up with a list of killer blog titles, there’s......
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If you’re running a business and optimizing your marketing strategy, knowing Canada’s most popular social media networks can be worth more than its weight in gold. Without question, social media has evolved into a serious marketing tool and used by both small and big business. Why is this? Is it because marketers can pay less than $3 to reach 1000 people? Or is it because marketers no longer have to pull teeth to get contact information from prospects? Or is it because social media is an incredibly influential tool that hyper-accelerates world-of-mouth marketing? Get this: Facebook......
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