Knowing what NOT TO DO in web development and digital marketing is as powerful as knowing what TO DO. And, when you know both, you truly feel like an internet marketing black belt. But here’s the tricky part… Web development and digital marketing go-hand in hand and both industries evolve faster each year — there’s always something new to learn. From new innovations to new social media platforms to new coding languages to new SEO best practices to reading the latest click bait article about Zucks and Musk and AI doomsday; the digital......
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Digital marketing represents a great opportunity for Canadian businesses of all sizes, but it’s also easy to waste your time and money if you don’t know what you’re doing. Whether you’re doing SEO, Social Media, PPC or any other type of online marketing, getting a positive ROI from digital marketing requires hard work and dedication to understand your audience and find ways to gain their loyalty and appreciation. For most businesses, the best way of achieving this is to get help from an experienced professional who will work with them on a......
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Social media has revolutionized the marketing industry. It has leveled out the playing field and made it easier for brands reach target demographics at a faster pace for a lower price — it works. With 71% of consumers referring brands to their own network after having a good social media service experience with a business, it’s safe to say social media marketing is word-of-mouth with wings. And the industry has come a long way. There are over 60 million active business pages on Facebook alone. And of course, the social sphere is a melting......
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You don’t want to lose your hard work and see your site go down. Website owners face numerous threats ranging from relatively harmless (but undoubtedly annoying) spam, to serious hacking attempts that can take down your website and irreversibly delete your data. Most of us tend not to worry about security until it’s too late, but it’s not something you ever want to overlook. The repercussions can be very serious. WordPress is a great platform and they do an excellent job with security and releasing swift updates for any vulnerabilities, however due......
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