PPC & GOOGLE ADS MANAGEMENT

PPC or Pay-Per-Click is a form of internet advertising used to drive relevant traffic to websites. Within this form of advertising, the advertiser pays a publisher when an ad is clicked, hence why it is called “pay per click”.

Google AdWords is an online advertising platform developed by Google, where an advertiser pays to display Google ads that appear when people search for specific targeted search queries on the Google search engine.

Google AdWords is one of the most targeted and effective forms of advertising you can do for your business. Why is it the most targeted form of advertising? Because people searching on the Google search engine are telling you exactly what they need and are looking for.

Through Google AdWords you can ensure your ad(s) shows up alongside these Google searches, giving you a clear advantage over companies not utilizing PPC & Google AdWords management.

Absolutely! PPC & Google Adwords are the most trackable form of advertising you can do. PPC & Google AdWords campaigns allow you to set up conversion tracking on your website and control your overall expenditures so you do not go over your budget.

Compared to the more conventional forms of advertising (tv, print, radio, etc.) PPC & Google AdWords is by far and away the best choice that give you the most clarity and control. Why? Because in using conventional forms of advertising it is very difficult to ascertain exactly how well your ads are working.

However, with PPC & Google AdWords, you have complete control and a real-time window to your ads performance. You can track conversions, control your budget, target your advertising to your audience, and reach the right people at the right time.

The advantages of PPC & Google AdWords management are vast, though some of the advantages are:

1.   Advertise directly to people searching for a business like yours
2.   Targeted advertising
3.   Reach the right people at the right time
4.   Measurable ROI
5.   Brand exposure
6.   Immediate impact
7.   Limit and control your expenditures
8.   Focused advertising so you can advertise your business locally or globally

We feel your pain! We totally understand that there are a lot of options in this city and that you might be struggling to choose the right one to handle the PPC & Google ads management for your business. The reality is that it depends on many things, such as reputation/reviews, price, previous work examples and how comfortable you felt with them on the phone. You also want to make sure you hire a local Torontonian company and not a company that "pretends" to be here but outsources all their services offshore.

You want to be able to speak to the PPC & Google ads management team directly and not have to deal with communication or time zone issues. Check the agency's reviews and ratings online from its previous clients too. It never hurts to speak to a few different companies before making a decision. We at Little Dragon Media are totally transparent when it comes to our physical location, and you can find our prices, reviews and examples of our work on our website as well. Nothing is hidden! We're confident about our abilities and are one of the rare companies that have a 100% satisfaction or money back policy.