The ad budget, also known as the ad spend, depends from one law firm to another. It's entirely up to each client to decide how much they want to allocate to ads.

From our experience, most lawyers tend to start at the $3,000 per month ad spend, with some lawyers spending 10k or even 100k+ per month in ads, depending on how many leads and calls they can handle.

We recommend a bare minimum of $1,500 for smaller law firms or beginners that want to "test the waters" with Google Ads. If you are in a competitive city and/or practice area, we may raise that minimum requirement substantially. Call us to discuss your specific situation.   

For lawyers looking for lead acquistion, our agency is able to launch the following campaign types on Google Ads:

• Search campaigns
• Performanc Max campaigns
• Display campaigns
• Video campaigns
• Demand Gen campaigns

NOTE: Google Local Service ads, also known as Google Guaranteed ads, are NOT available lawyers in Canada right now. Once this campaign type if available in Canada, we will add it to our roster for lawyers.

The timeframe for a Google Ads campaign can vary significantly depending on the goals of your law firm, the campaign's complexity, and the competitiveness of your legal market.

At Little Dragon Media, we tailor each campaign to match your firm's objectives, ad budget, and expected timelines. Here is a general idea of what you can expect:

1. Initial Setup and Planning: The first step involves getting to know the objectives of your law firm, identifying your target client base, and the legal services you aim to promote. This stage includes keyword research, ad creation, and setting up the campaign structure. The duration of this phase can range from a few days to a couple of weeks, depending on how intricate and broad your campaign is.
2. Launch: Once everything is set up and you've green-lighted the campaign, we launch your Google Ads. Shortly after launch, your ads will start showing up in search results and across the Google Display Network.
3. Monitoring and Optimization: Continuous management is crucial to keep a Google Ads campaign running at its best. Our team meticulously monitors your campaign's performance and makes the necessary tweaks to improve results. This phase of constant optimization, particularly critical in the initial weeks post-launch, involves gathering data and refining targeting and messaging strategies.Evaluation and Reporting: We provide frequent reports and insights on how your campaign is performing, spotlighting key metrics like click-through rates, conversion rates, and ROI. These reports are vital for shaping future strategies and adjustments to the campaign.

While you might start seeing results shortly after the campaign kicks off, it's important to allow sufficient time for data gathering and optimization to truly measure the campaign's effectiveness. Generally, we recommend a period of 3 to 6 months to properly evaluate a campaign's impact and see significant outcomes. Google Ads' flexible nature also allows for adjustments at any time to better serve your law firm's changing needs and goals.

We ensure success for our legal clients through a blend of strategic expertise, meticulous execution, and ongoing optimization. Here's how we guarantee positive outcomes:

1. Customized Strategy: Acknowledging that each law firm has unique needs and goals, our initial consultations aim to develop a Google Ads strategy that targets your specific client demographic and legal services, establishing a solid foundation for success.
2. Expert Team: Our team is comprised of experienced Google Ads professionals, including strategists, designers, and analysts, who employ their talents to create and manage successful campaigns. We rely on human creativity and insight to craft ads that resonate with potential clients.
3. Data-Driven Decisions: By utilizing advanced analytics and tracking tools, we continuously monitor your campaign's performance. This data-driven approach allows us to make informed adjustments that enhance ROI and achieve superior results.
4. Continuous Communication: We commit to clear and open communication with our clients. Regular updates and check-ins ensure you're always informed about your campaign's status and allow us to swiftly address any questions or refine our approach as needed.
5. Performance Guarantee: Our confidence in our work is reinforced by our commitment to client satisfaction. If our campaigns do not meet the agreed-upon objectives, we are prepared to make the necessary adjustments to ensure your goals are achieved.
6. Limited AI Use: Preferring the precision and creativity of human expertise over artificial intelligence, we ensure that each campaign is developed with the detail and innovation that only humans can offer, thus enhancing the effectiveness of our Google Ads services.

Our holistic strategy, focusing on personalized strategies, expert execution, and continuous optimization, ensures that we can fulfill and surpass the expectations of our legal clients in Canada.

We offer Google Ads services to lawyers and law firms throughout Canada, covering major cities like Toronto, Vancouver, Montreal, Calgary, and Edmonton, as well as smaller towns and rural areas. Our team is skilled at overcoming the unique challenges and capitalizing on the opportunities presented by targeting specific local markets or expanding your reach on a national scale.

Regardless of where your law firm is situated, we can tailor our Google Ads strategies to meet the particular demographics and needs of your locale. Whether you aim to engage with potential clients within a specific region of Canada or intend to promote your legal services more broadly, Little Dragon Media has the expertise and capability to develop effective, targeted ad campaigns that boost visibility and drive growth for your practice, regardless of your geographic location.

We offer a wide range of marketing and advertising services to lawyers and law firms beyond Google Ads, should you decide to explore them. Our aim is to provide a comprehensive suite of solutions to meet every aspect of your digital marketing needs. Here's an overview of the additional services we provide:

1. Search Engine Optimization (SEO): To enhance your law firm's visibility on search engines like Google, we apply the latest SEO strategies. This includes optimizing your website's content, structure, and on-page elements to rank higher for relevant search queries, making it simpler for potential clients to find you.
2. Social Media Marketing: We can manage and boost your presence on social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. Our services include creating and posting engaging content, running targeted ads, and interacting with your community to build brand awareness and loyalty.
3. Website Design and Development: Our team is skilled in designing and developing a professional, user-friendly website for your law firm. A well-designed website not only makes a great first impression but also serves as the core of your online marketing efforts, providing information about your services, team, and how to get in touch.
4. Content Marketing: We generate valuable and relevant content targeted at your audience. This can include blog posts, articles, infographics, and videos that educate potential clients about legal issues, showcase your expertise, and encourage engagement.
5. Email Marketing: Our email marketing services help you keep in touch with existing clients and reach new ones. We craft personalized email campaigns to promote your services, share updates, and offer legal insights, keeping your firm top of mind.
6. Online Reputation Management: We assist in managing your online reputation, including monitoring and responding to online reviews. Positive reviews significantly influence potential clients' decisions, and we're here to help you maintain a strong and positive online presence.

Each of these services is customized to fit the specific needs and goals of your law firm, ensuring a cohesive and effective marketing strategy that achieves results.