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At Little Dragon Media, we understand that in 2020, Canadian companies must have a fully responsive, mobile-optimized, professionally designed website to flourish. Yet, one client recently asked us if it mattered which domain extension they selected for their website. Well, being a data-driven digital marketing agency, we conducted a survey asking 1,501 Canadian consumers which domain extension they trusted most…
Snapchat isn’t dead. Not by a long shot. In Q2 2020, Snapchat added 9 million users, and an additional 11 million joined in the previous quarter. There’s no denying that Snapchat is steadily growing and is an invaluable marketing tool for reaching the Gen Z demographic (13-24 years old) who make up 90% of Snapchat’s daily active userbase. Content marketing…
Without a doubt, branding is an integral component to the success of any company regardless of its size. When implemented correctly, excellent branding elevates your business, product, and/or services above the competition by creating an enduring impression with customers. Because of its paramount importance, small business owners would be well served to consider professional branding services regardless of the industry.…
There’s only one rule of business copywriting. Whether you follow this rule can make the difference between closing a sale and letting a lead slip away. Joseph Sugarman literally wrote the book on modern copywriting. In his seminal guide The Adweek Copywriting Handbook, Sugarman explains that the first and most important rule of copywriting is to hook the reader with…
LinkedIn is one of the fastest-growing social platforms. In Q2 2020, the Microsoft-owned social network’s revenue increased by 24%. Currently, LinkedIn has a user base of over 700 million users, including a list of professional powerhouses such as Bill Gates, Richard Branson, and Arianna Huffington. If you’re a business-to-business (B2B) marketer, you would be remiss not to establish a strong…
Unless your website ranks on the first page of Google’s search results, your website probably isn’t going to be seen. At least not without paying for pay-per-click advertising. If you want a cost-effective solution for bringing new visitors to your site, you’re going to want to prioritize search engine optimization (SEO). The tricky part is that Google’s PageRank algorithm is…
In any given month, there are literally millions of online searches for local physicians. Given that sort of competition, medical clinics and doctors would be well served to consider integral things like healthcare website design and marketing. Ensuring that you utilize effective website design is imperative to attract new patients and compete in today’s digital marketplace. Additionally, doctors must also…
Dentistry is one of the most competitive marketplaces today. In our digital age, for dental clinics to truly flourish and attract new patients, you must consider integral components like dentist website design and marketing. In addition to website design, dental practices should also think about essential elements like SEO services and social media management to maximize the potential growth of…
