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There is no way for you to predict a crisis. However, as a business owner or employee, there are steps you can take and tools you should have in place in order to be prepared and ready for damage control. In this article, I will walk you through what you what to do and what not to do, when it…
Today, it cannot be refuted that dentistry is one of the most competitive industries. To separate yourself from competitors, it is crucial for dental clinics to consider integral elements such as logo design and dentist website design and marketing. Lest it be forgotten, that your logo is the essence of your brand. It is the vital first step to ensuring…
Congratulations! You’ve finally decided to take your idea or business into the digital space and create a website. Now the question remains which is the best route to take to go online? Is it best to hire a digital agency to create your site or do you take the risk and go the DIY route and try a website builder…
At Little Dragon Media, we understand that in 2020, Canadian companies must have a fully responsive, mobile-optimized, professionally designed website to flourish. Yet, one client recently asked us if it mattered which domain extension they selected for their website. Well, being a data-driven digital marketing agency, we conducted a survey asking 1,501 Canadian consumers which domain extension they trusted most…
Snapchat isn’t dead. Not by a long shot. In Q2 2020, Snapchat added 9 million users, and an additional 11 million joined in the previous quarter. There’s no denying that Snapchat is steadily growing and is an invaluable marketing tool for reaching the Gen Z demographic (13-24 years old) who make up 90% of Snapchat’s daily active userbase. Content marketing…
Without a doubt, branding is an integral component to the success of any company regardless of its size. When implemented correctly, excellent branding elevates your business, product, and/or services above the competition by creating an enduring impression with customers. Because of its paramount importance, small business owners would be well served to consider professional branding services regardless of the industry.…
There’s only one rule of business copywriting. Whether you follow this rule can make the difference between closing a sale and letting a lead slip away. Joseph Sugarman literally wrote the book on modern copywriting. In his seminal guide The Adweek Copywriting Handbook, Sugarman explains that the first and most important rule of copywriting is to hook the reader with…
LinkedIn is one of the fastest-growing social platforms. In Q2 2020, the Microsoft-owned social network’s revenue increased by 24%. Currently, LinkedIn has a user base of over 700 million users, including a list of professional powerhouses such as Bill Gates, Richard Branson, and Arianna Huffington. If you’re a business-to-business (B2B) marketer, you would be remiss not to establish a strong…
