We conducted a study asking 1000 respondents what were factors that likely would make them choose one restaurant over another. We used Google Surveys and targeted males and females between the ages of 18 to 65+ from coast to coast. The graph below reveals the results. Favourable Online Restaurant Reviews Are Imperative When given the choice between 10 different restaurants near them, an astounding 39.2% of respondents indicated that they would choose based upon “the one with the best online reviews”. This is compelling, given that the second most popular response was “the one......
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Don’t get lost in the shuffle, keeping track of the changing trends throughout the year is imperative to the survival of small business today more than ever. Marketing trends change direction rapidly like a gust of wind on a cool summers’ night, which makes staying on top of the trends in today’s fast-paced world an extremely daunting task. However, as a small business owner, it is imperative to stay up-to-date with these changes and align your marketing tactics accordingly. Ignore these subtle winds of changes and you will almost certainly fail to......
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Content still rules for a reason, because it works very well. As a digital marketing technique, content marketing creates and distributes content that is informative and entertaining to a target audience. Providing consumers with valuable information, successfully interacting with them, and building brand awareness are vital for today’s companies. Here are the biggest trends that will shape content marketing, and how to prepare for them in 2019. Generation Z Has Come of Age Millennials have long been the focus of both the media and marketing. Yet, those born since the mid-90s, Generation......
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We are in the midst of a digital revolution that is having a huge impact on digital marketing. New and emerging technologies are being adopted so rapidly, that they are significantly influencing marketing strategies. Here are the most important digital marketing trends to pay attention to in the coming year. Artificial Intelligence (AI) Will Revolutionize – Everything The growing consensus is that Artificial Intelligence is poised to revolutionize the marketing industry in the not-so-distant future. In its recent annual report, Salesforce stated that 51 percent of marketers are already using AI in......
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Search Engine Optimization is an ever-evolving entity. In fact, SEO changes at such a frenetic pace, oft times it’s difficult to keep up with the latest trends. Considering 91% of users never go past page 1 of a Google search, we here at Little Dragon understand the fine art of ranking on search. The more exposure a business gets, generating quality leads 24 hours a day, 365 days a year, the more digital sales. The competition is fearsome, and it’s never been more imperative for Canadian companies to rank on page 1......
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One of the preeminent American art directors and graphic designers of the twentieth century was Paul Rand. Renowned for his designs of corporate logos, Rand was responsible for some of the most recognizable brands including the logos for IBM, UPS, Westinghouse, and ABC, just to name a few. Inarguably a genius of design, he once famously stated, “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.” The man knew what he spoke of. We here at Little Dragon have......
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At Little Dragon Media, our mission is simple: to help Toronto-based businesses generate more leads and sales through professional web development and digital marketing. Our proven digital approach improves user experiences and sales for clients and others have recently taken note of our work. We have recently received our first client reviews on Clutch.co. The firm evaluates thousands of B2B service providers and ranks them based on market presence, ability to deliver, industry recognition, and client feedback. Clutch has recognized our work in the Toronto area and spotlighted us as one of......
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On October 17, 2018, the paradigm shifts. The date will forever be known in the annals of history, as the day recreational cannabis was legalized in Canada. A very big deal considering there is only one other country that has completely legalized marijuana from production to distribution – Uruguay (yes, Uruguay). The “Weed Wave” is coming to the fair land of the maple leaf. Where it will take us is anyone’s guess, but there will be many ready and willing to ride that wave. With this wave comes an entire cottage industry......
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Whether you’re searching for the right web design agency to build your next project or looking for the right SEO partner to white-label services, the approach and the systems in place with which agencies work under make a huge difference. And of course, with each different agency process and system come different agency experiences and results. Here at Little Dragon Media, we apply the K.I.S.S. principle in our agency process. It’s efficient, powerful, and versatile; helping us streamline effective solutions to all clients in a fast-paced environment, while also helping us prevent or......
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In this social media infographic, you’ll discover the top social media sites influencing consumer buying behaviour today. Without question ever since web 2.0 hit the scene the cultural impact of social media single-handedly turned the advertising and media industry up and over its head. Online communities like Digg and Reddit and Myspace and Facebook and Twitter and Instagram and Pinterest and YouTube and LinkedIn and Tumblr and Snapchat — to just to a name “a few” — with all of their undeniable influence on consumer opinion and purchasing behaviour, shook the marketing......
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