Having an active Google My Business profile is crucial to driving more traffic to your business and ultimately gaining more customers. Depending on who you ask. In most posts we put together for you, we come up with clearly defined action steps and tips that you can use to promote your business. Whether or not you should post daily updates on your GMB profile to some degree comes down to personal preference. A certain amount of optimization is necessary in order to launch your GMB page, but in some senses business owners......
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For a local business owner, having a properly optimized Google My Business profile is crucial to driving more customers through the doors and ultimately make more sales. Creating a Google My Business profile starts by submitting your business name, address, phone number, website and hours of operation. But there’s way more to it than that. The back end of a GMB account allows users to add several different elements to their profile, and the thing is, regularly updating each of these gives you a better chance of ranking your business. Here’s a......
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Dentists aren’t exactly experts when it comes to coming up with their own ideas for social media marketing. That said, a savvy dentist focused on building their business is naturally going to want to hire a social media consultant or firm to help get things going. The reality is, dentists are looked to as experts on everything surrounding oral health and cosmetic dentistry. They should be. They go to school for longer than the average person. There is tons of pressure on them to graduate with high marks and put in lots......
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With so many Toronto-based and digital marketing agencies promoting their services to local businesses out there today, a business owner might be inclined to think that hiring a Toronto digital marketing agency is as easy as opening the Yellow Pages, closing one’s eyes and simply picking a name. Or perhaps going the technological route and simply Googling the top local agency. The reality is though that finding the right agency to work with involves engaging in some sort of proper vetting process. That means asking lots of questions, reviewing an agency’s track......
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Google ads management. It’s something that every small business needs to be on top of. It doesn’t matter if the business is a local flower shop, an online store, a law firm, a chiropractor, a dentist or construction company. In 2019, it’s got to be obvious that all of the competition is fighting for that number one spot on Google. Some competitors may be able to rank their businesses by maintaining robust blogs, getting customer reviews, optimizing their website and developing a strong content marketing strategy. This also means doing some public......
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Don’t just follow the outdated logo trends we’re going to discuss here, because they will make your business look bad. Your company logo represents all of your business’s core values, promises and potential benefits all in one image. That’s why it’s so important to come up with a good one. It takes a tremendous amount of skill and insight, both to make the artwork, and plan out the marketing strategies, products, services, tag lines, advertising campaigns, marketing collateral and customer journey that strengthen both your logo and your brand in the eyes......
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We conducted a survey asking 1,000 Canadians if they would purchase from a company with a poorly designed website. We used Google Surveys and targeted males and females between the ages of 18 to 65+ from coast to coast. We asked the following question with three possible responses: Would you buy from a company that has a poorly designed, hard to navigate and outdated website? No. It makes me feel like I can’t trust them. Perhaps. But I’ll have to do more research. Yes. I don’t mind bad-quality websites. A Poorly Designed, Difficult......
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We The North was officially unveiled as the Toronto Raptors’ new slogan before the start of the NBA playoffs in April of 2014. Today, it’s a chant fans regularly shout out at the games, proudly taking ownership of that fandom and the shared passion of an entire country witnessing their team raising the Larry O’Brien Trophy by winning Game 6 against the Golden State Warriors this past in June. Even with superstar and NBA Finals MVP Kawhi Leonard opting to leave Toronto and head back home to Los Angeles to continue his......
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On an average weekday in 2019, 1.6 million people take 2.76 million separate trips on the TTC. Those trips are divided equally between the subways, which sees 1.34 million people walk through the turnstile, and buses and streetcars, which see 1.34 million people paying the fare. With more than 5.52 million eyeballs staring at the walls on those vehicles while waiting to get to and from work every day, it’s no wonder that out-of-home advertising is standing the test of time, while other forms of advertising, like those featured in newspapers and......
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A strong web presence is vital for businesses in our digital age, and web design has a profound impact on users and their choices. Every business owner wants a secure, professional-looking website that encourages conversions – that’s the ultimate goal. Here are 10 amazing web design tips to boost sales and grow your business. Trust Is Everything Most first-time visitors to your website are researching options and comparing you with similar businesses. They aren’t ready to take the next step of purchasing or making contact. The big question is what drives that......
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