Why branding is so important? Branding is vital to any business because it makes a memorable and lasting impression on your consumers. Branding distinguishes your company, product and/or services from your competitors. Branding clarifies what it is that you offer, and what makes your brand the better choice.

How is brand marketing different in today's marketplace? Years ago, branding was simply defined by elements such as your brand name, slogan, design, and your logo that helps to distinguish your company, your product, and/or your service from others within the marketplace...

In today's market, branding is much more complex... and even more important to the success of your brand.

Branding in 2020 has been broadened across the board, from slogans and design, to packaging and signage, to web design, to monthly newsletters, press releases, social media platforms, etc... branding in today's marketplace must be kept consistent across all of these channels/elements to help establish your brand in the eyes and minds of your consumer... which in turn helps ensure the building of your brand awareness, brand loyalty and ultimately brand sales.

Branding should be flexible enough for designers to be creative within brand guidelines, but also rigid enough to keep your brand consistent and easily recognizable to your audience. Brand consistency is the key to building your brand... especially when extending your brand across multiple platforms (print, online, video, etc.).

A great brand does so much for your business. A great brand developed through a sound brand strategy clearly delivers your message to the world, confirms your brand's credibility in the marketplace, helps you emotionally connect with your audience, motivates the buyer to make a purchase, and creates invaluable brand loyalty.

Let Little Dragon help take your new or existing brand to new heights with effective and proven branding services from our experienced brand specialists, marketing gurus, creative copywriters, and cutting-edge design team.

Branding is all about developing and delivering a customized, uniform image and set of guidelines for your business (your brand), which are adhered to both internally within your company and externally through brand marketing. Branding attracts potential consumers, helps tell your brand's story... Branding also helps to set you apart from your competition, which is crucial is today's crowded and fierce competitive marketplace.

Lastly, and definitely not leastly, successful brand marketing is absolutely crucial to increasing both initial sales and repeat sales... building brand loyalty.

Branding can also help to speed up the timeline to your brands success, by essentially folding in many elements of your marketing and advertising together at one time. Instead of developing your marketing strategy one quarter and then designing your logo in the next quarter, brand marketing works on everything at the same time, as all elements of your brand help to complete the one big picture: your brand.

Your logo is most definitely a part of your branding and is a pillar to developing your brand identity, however, your logo constitutes just one piece of the large puzzle that makes up your brand.

Your logo is an integral part of your brand, but it is not your brand. Branding ties together all the elements of your identity, marketing and advertising to form a strong, focused and consistent image/message.

Because brand consistency is a crucial key to establishing your brand and being able to build brand awareness, brand loyalty and ultimately brand success. Establishing a set of guidelines and display settings for your brand makes sure that your brand always carries the same look and feel, which goes a long way to crystalizing your brand in the minds of your target audience. It also lets everyone, from your employees, to marketing agencies, to your customers know exactly how your brand is presented to the world.

We feel your pain! We totally understand that there are a lot of options in this city and that you might be struggling to choose the right one to help you with branding for your business. Branding is absolutely crucial to your success, so choosing the right branding services is a very important decision. The reality is that choosing the right agency to help develop your brand identity depends on many things, such as reputation/reviews, price, previous work examples and how comfortable you felt with them on the phone. You also want to make sure you hire a local Torontonian company and not a company that "pretends" to be here but outsources all their services offshore.

You want to be able to speak to the brand marketing team directly and not have to deal with communication or time zone issues. Check the agency's reviews and ratings online from its previous clients too. It never hurts to speak to a few different companies before making a decision. We at Little Dragon Media are totally transparent when it comes to our physical location, and you can find our prices, reviews and examples of our work on our website as well. Nothing is hidden! We're confident about our abilities and are one of the rare companies that have a 100% satisfaction or money back policy.