What are infographics exactly? An infographic is a graphic visual presentation consisting of a mix of data, information, knowledge, and graphics that is intended to display and convey information quicker, clearer, and in a visually pleasing manner for the audience.

Why are infographics so effective? Because infographics are designed in a manner to effectively reach your target audience and captivate them by simplifying complex information about your business and what you offer and arranging them in a much easier format for them to digest.

An infographic design has the unique ability to combine written content with graphic elements to package large ideas into small spaces, making them highly digestible to your audience and enabling you to convey your message quickly. Unlike many other types of visualizations in marketing, infographic designs when done properly are proven to be highly effective in today’s ultra-fast climate.

We live in a world of little patience, especially within the business marketing landscape, which makes infographics an extremely important marketing tool to grab your audience's attention and present them with your message within your very short window of initial engagement you have for your audience. Furthermore, displaying information in such a compelling manner will engage and entice your audience, encouraging them to spend time on your website, consuming and sharing more of your content.

Need a stream of infographics? Infographics are widely popular for a reason. When designed right, they drive lots of traffic and earn backlinks, the life juice of SEO.

However, not every infographic will be effective in reaching your audience and helping you stand out from the noise. You need an infographic design agency that intimately understands you, your business, your message and how to garner your audience's attention so that your infographic design can be truly effective. At Little Dragon, we can help take your infographic design to the next level. Let our team of expert infographic designers and certified marketing gurus help you create share-worthy infographics that magnetize your target audience, spike traffic and your ROI.

An infographic is a blend of information and graphics to display information/messages about your business in visual presentation. An effective infographic design is both attractive to your target audience and easy to digest so that your message can be conveyed quickly, easily and in a visually pleasing manner.

Infographic designs can help you communicate complex information about you and your business quickly and clearly so that your audience has a much higher chance of hearing your message and noticing your business amongst the mass clutter of advertising. Whether it be in print (subway poster, magazine ad etc.) or via the web, infographic designs are considered to be highly effective worldwide.

You can define an infographic by three main elements. They are as follows:

1.   The graphics. The graphics are the visual elements of your infographic that helps to display and convey information through visual aids.

2.   The content. The content is the message you are trying to communicate to your audience.

3.   The knowledge. The knowledge is the information you are conveying that supports your message to give it more validity, consisting of statistics, facts, etc.

Infographics have been around in different forms for a long time, however, in recent years they have evolved to become an effective means of mass communication. Within our fast-paced digital age, your message has very little time to be conveyed to your target audience before it is either lost in the ether amongst the mass of advertising out in the world, or has lost your audience’s attention due to the message not being conveyed quickly or effectively.

Infographics are designed in a manner to effectively reach a wider audience by simplifying complex information/messages and arranging them in an easier format to digest. Unlike other types of visualizations in marketing, infographic designs have proven to be highly effective in today’s climate.

We feel your pain! We totally understand that there are a lot of options in this city and that you might be struggling to choose the right one to design an infographic for your business. The reality is that it depends on many things, such as reputation/reviews, price, previous work examples and how comfortable you felt with them on the phone. You also want to make sure you hire a local Torontonian company and not a company that "pretends" to be here but outsources all their services offshore.

You want to be able to speak to the designers working on your infographic design directly and not have to deal with communication or time zone issues. Check the agency's reviews and ratings online from its previous clients too. It never hurts to speak to a few different companies before making a decision. We at Little Dragon Media are totally transparent when it comes to our physical location, and you can find our prices, reviews and examples of our work on our website as well. Nothing is hidden! We're confident about our abilities and are one of the rare companies that have a 100% satisfaction or money back policy.