In recent years, more and more attention has been given to packaging design... and with good reason. Businesses have realized the correlation that effective and attractive package design leads directly to increased sales.

In some cases, your packaging is the first point of contact for consumers with your brand and product. A well designed and well thought-out package may entice a new customer to purchase your product without ever hearing of your brand prior... That is the power of packaging!

In launching a new or existing product, package design is one of the most crucial elements in its success. However, the look alone is not the only aspect you need to worry about... Does the packaging have function? Does your packaging protect and/or properly display the product? Does your packaging lend itself to be stored and distributed easily and effectively? Does your packaging display information about the product effectively and draw adequate attention to product on the shelf when it’s surrounded by competing product lines?

The truth is, it does not matter how good your product may be, without effective packaging that takes all of these aspects into account, and your product will not sell.

Here at Little Dragon, our professional packaging design team and marketing experts are aware of all of the important aspects required to design truly effective packaging solutions, develop an iron-clad marketing solution to ensure your product and brand sells and succeeds.

Looking for Toronto package design services? Alluring, persuasive, and elegant, our package design expertise leaves a lasting and professional impression. Our full-service digital marketing agency in Toronto features a team of package designers, copywriters and proven marketing experts, all who can help take your package design to the next level, crafting beautifully stunning packages that sell.

We ensure the package design process as easy and stress-free as possible for you. Our packaging design experts will help guide you through every step of the packaging design process and answer any question you may have. Here at Little Dragon, we make certain that you are fully comfortable and informed throughout the design process. Our packaging design professionals and copywriters are committed to ensuring they capture your vision completely, bringing your product to life through a kickass packaging design that will help your product sell and stand out on the shelf.

The creative process of designing your packaging works like this:

1. First, we will set you up with our design team who will discuss every aspect of the project in-depth with you so we can best understand you, your company, your product(s), and your competitors. This first step gives us the initial framework for your package design so that we can best bring your vision and product to life through the rest of the creative process.

2. We will then start putting together a design plan for your product packaging, covering everything from regulations, language requirements (multiple languages are required on packaging depending on the region your product will be sold in), creative copy, tone, style, imagery, colours, desired look and feel, competitor brands, etc. We make sure to cover all of the bases in assembling a comprehensive design plan with you for your packaging to ensure our design team has everything they need and understands your product and vision acutely, so we can create the very best package designs for you that speaks to your audience and captures exactly what you are looking for.

3. Next, our package design team gets to work on creating your packaging design comps (initial design concepts) for you to review. These design comps will be delivered to you online through our 'TeamWork' platform in PDF format and will include a minimum of 3 unique packaging designs for you and your team to review.

4. Once you have taken your time to review the package design comps, our lead designer will sit down with you via phone and/or email to discuss which comp(s) you like and work with you on the next step in the process. If we hit it out of the park on the first set of comps and you would like to finalize a selection as is, that is fantastic! If so, we will next work on finalizing your selection with you.

5. If you would like any revisions to tweak or change the design, layout, any copy or whatever you wish, that is totally fine also of course! Rome wasn't built in a day and we understand that... Little Dragon Media is committed to ensuring we get your design just right! This is proven by our company policy of offering up to 3 rounds of revisions to ensure we get the design dialed in perfectly and deliver to you a perfect package design that fits your company and your needs.

6. Once we refine your selected package design and get everything perfect, we will submit the design to you for final approval. Once approved, we will finalize the design and deliver your new kickass package design to you in a variety of formats that are ready for print (containing any fold marks, cut marks, registration marks, etc.)

Absolutely! Little Dragon Media is your 1-stop design agency and can deliver anything and everything you need for your product and business.

Whether you require the developing of a custom website, an e-commerce or Shopify website or online store, to drive relevant traffic to your website through SEO, to help you develop a Google Adwords campaign, etc… Here at Little Dragon, we have your business needs covered 100%!

Yes! The copy appearing on your package design, or on any area of your business is absolutely critical. Our talented and experienced copywriters and marketing team can help you hone your message and focus the copy on your packaging to attract and capture your customer’s immediate need to help sell your products.

If you would like more information on content creation and how Little Dragon can assist you in forging the very best marketing copy available, please visit our Content Creation Services page for more details.

Competitive merchandising is vital to the sale of your product. Our marketing experts will assist you to completely analyze your retail environment and to help develop unique packaging solutions that speak directly to the needs of your consumer.

Through this analysis and tailored packaging solutions, we can ensure your product has the ability and best chance to not only be seen amongst your larger competitors, but to stand out from the rest as the clear best option to potential consumers.

We feel your pain! We totally understand that there are a lot of options in this city and that you might be struggling to choose the right one to design packaging for your business. The reality is that it depends on many things, such as reputation/reviews, price, previous work examples and how comfortable you felt with them on the phone. You also want to make sure you hire a local Torontonian company and not a company that "pretends" to be here but outsources all their services offshore.

You want to be able to speak to the designers working on your package design directly and not have to deal with communication or time zone issues. Check the agency's reviews and ratings online from its previous clients too. It never hurts to speak to a few different companies before making a decision. We at Little Dragon Media are totally transparent when it comes to our physical location, and you can find our prices, reviews and examples of our work on our website as well. Nothing is hidden! We're confident about our abilities and are one of the rare companies that have a 100% satisfaction or money back policy.