"We launched a Facebook Ad campaign to promote a free trip giveaway... This has resulted in thousands of likes, shares, tweets and about 50 inbound links from travel blogs. Our organic search traffic has improved by 35% over the course of a couple of months because social shares and inbound links are major ranking factors in Google's algorithm."

"Little Dragon Media recently surveyed 500 Canadian small business owners and asked: 'What part of your company's digital marketing do you struggle with the most?' The Toronto-based web development and digital marketing agency gave all small business owners the following five digital marketing services to choose from: SEO; SMM; Blogging; Reputation Management; and others"

"In a small local market, I find that giving away free samples of your product (if that’s possible) can do wonders. There’s a local chocolate maker that we worked with that used this strategy effectively. They hired two students at minimum wage to give away chocolate samples along with a brochure in some of the busiest intersections of the city at rush hour. Rinse and repeat."

"I think web designers should tone down on using parallax everywhere like it's the holy grail of web design. I've seen some websites where literally every section had a parallax background. While I think parallax can look good when used sporadically, using it too much makes the whole website look bad because it takes away from the content itself and brings the visitor's focus to the backgrounds which is bad for conversion rates."

"I think one of the most promising fields for startups is making everyday devices "smart." Think, for example, a toilet that scans your waste and sends important biomarker data to your smartphone after analysis, or a garbage bin that scans your garbage bag and provides you with important data like what percentage of it is recyclable/organic, etc. AI and IoT can drastically improve our lives."