The short answer is a lot! Online marketing is a crucial part of any successful business in 2020. If online marketing is not an important part of your business in today’s market, then you will most certainly be buried in your competition.

SEO can be and is a very serious asset to any business. SEO services are very cost effective through keyword research, content strategy, external and internal link building, etc. Jumping into SEO from scratch may seem daunting, however, experienced and proven SEO services, like the ones offered right here at Little Dragon can help to guide you through the new age of SEO and enhance your business greatly.

Some people may think SEO is a plug-and-play fix and they may expect to see results immediately, but this is simply not the case. SEO takes time, strategy and a plan. While SEO may not return immediate conversions, it is absolutely crucial to driving organic traffic to your website. Driving organic traffic is of paramount importance, as it is a large factor in the building of brand awareness and brand familiarity with your target audience.

This is a great question. The first thing you will need to determine is who and what exactly are people searching online who are looking for businesses, services and products like the ones you offer. How can you begin to determine this? Through the utilization of keyword research.

Keyword research is a powerful tool at your disposal that will help you determine the keywords your target audience is searching for on the top search engines, such as Google, Bing, etc.

Keyword research is a way of figuring out which search queries your target market are entering into these search engines. Knowing these keywords are crucial, as you can use those keywords to create relevant keyword rich content and then publish those pages on your website. This in turn will help your pages, your website and your business show up as results for those specific search queries on search engines locally, and around the world.

There are some free SEO tools available online where you can find some of the more popular search queries, however, if you really want to maximize your SEO potential, a simple online keyword tool won’t be enough.

For elite SEO results, seeking the help from professional SEO services for extensive keyword research is very important, so you know for sure which keywords are the most crucial to focus on for your business.

Absolutely, 100% yes! Each piece of unique content you create and publish is another opportunity to boost your rankings for a targeted keyword related to your product, service, and business. The more often you can produce high-quality blog content, the wider your reach becomes… with a wider reach you can cast a wider the net across your industry’s organic search results.

HTTPS is the secure form of HTTP. If you look at the URL of this page, you will see a ‘lock icon’ next to it, this means the URL is a secure HTTPS address.

Why is this important? Well because Google looks favourably on these pages and as of last year has even flagged some HTTP pages from being crawled and ranked… this is business suicide in today’s marketplace. In short, every business must have a secure HTTPS website in 2020.

On top of the crucial fact that Google favours HTTPS websites, HTTPS is also much faster to load than HTTP, which can and absolutely will affect your businesses click-through rate. So yes, HTTPS greatly affects your SEO and your business. Is your website secure with HTTPS? If not we can help! Switch your site to HTTPS and it will help positively impact your rankings in 2020 and into the future.

We feel your pain! We totally understand that there are a lot of options in this city and that you might be struggling to choose the right one to handle SEO for your website and business. The reality is that it depends on many things, such as reputation/reviews, price, previous work examples and how comfortable you felt with them on the phone. You also want to make sure you hire a local Torontonian company and not a company that "pretends" to be here but outsources all their services offshore.

You want to be able to speak to the SEO team directly and not have to deal with communication or time zone issues. Check the agency's reviews and ratings online from its previous clients too. It never hurts to speak to a few different companies before making a decision. We at Little Dragon Media are totally transparent when it comes to our physical location, and you can find our prices, reviews and examples of our work on our website as well. Nothing is hidden! We're confident about our abilities and are one of the rare companies that have a 100% satisfaction or money back policy.