The restaurant industry is highly competitive, to say the least. A quick Google search of restaurants in Toronto alone, produces several thousand listings. The sheer number of eateries in any given Canadian city or town is astounding. Moreover, over 90% of users never go past page 1 of a Google search. Therefore, it’s never been more essential for restaurants to implement search engine optimization (SEO) to rank higher on searches, and thus, increase the potential for customers and sales. In this article, 9 marketing experts discuss the top SEO tips in 2020......
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With so many Toronto-based and digital marketing agencies promoting their services to local businesses out there today, a business owner might be inclined to think that hiring a Toronto digital marketing agency is as easy as opening the Yellow Pages, closing one’s eyes and simply picking a name. Or perhaps going the technological route and simply Googling the top local agency. The reality is though that finding the right agency to work with involves engaging in some sort of proper vetting process. That means asking lots of questions, reviewing an agency’s track......
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UX and SEO complement each other in a number of ways. In fact, user experience and SEO coexist hand in hand to fulfill users’ needs. In this article, 10 marketing experts chime in on how Canadian companies can simultaneously improve both UX and SEO. SEO Best Practices And The Updates That Search Engines Are Putting Out Emphasize The User Experience “SEO and UX shouldn’t be considered separately, they are intrinsically linked. Major SEO efforts, like improving page speed, providing helpful content, and enabling users to easily navigate around a website are centered......
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Many small business owners are purchasing shared hosting packages, meaning their domain shares the same IP as hundreds, if not thousands of other websites hosted on the same server. The question then arises as to whether or not having a dedicated IP will help with SEO. In this article, digital marketing and SEO experts weigh in on whether a dedicated IP for SEO is a myth or reality. Having A Dedicated IP May Improve Your SEO, But Not As A Sole Measure “Having a dedicated IP for your website may help you with......
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We are in the midst of a digital revolution that is having a huge impact on digital marketing. New and emerging technologies are being adopted so rapidly, that they are significantly influencing marketing strategies. Here are the most important digital marketing trends to pay attention to in the coming year. Artificial Intelligence (AI) Will Revolutionize – Everything The growing consensus is that Artificial Intelligence is poised to revolutionize the marketing industry in the not-so-distant future. In its recent annual report, Salesforce stated that 51 percent of marketers are already using AI in......
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Search Engine Optimization is an ever-evolving entity. In fact, SEO changes at such a frenetic pace, oft times it’s difficult to keep up with the latest trends. Considering 91% of users never go past page 1 of a Google search, we here at Little Dragon understand the fine art of ranking on search. The more exposure a business gets, generating quality leads 24 hours a day, 365 days a year, the more digital sales. The competition is fearsome, and it’s never been more imperative for Canadian companies to rank on page 1......
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Every second 40, 000 search queries are made on Google and every day there are people looking for information about local businesses, products, and services. The search engine consumer behaviour stats below curated by Google offer useful insights on how you can wield both user and consumer behaviour to your advantage; helping you drive more local leads and in-store sales. Let’s get started. Behaviour Every customer is different. Some consumers use their smartphones to search for everything while others choose the contrary. Let’s take a closer look at what the stats show: – 4......
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When it comes to online sales, more is more. When you drive more quality traffic, you get more quality leads. When you close more quality leads, you get more sales. When you up-sell sales, you get more revenue and growth and get more of more… With the average website converting traffic at an average of 2.95% — with the highest converting websites measuring 25% conversion rates — you can play the marketing numbers to your advantage and make killer profits. So you’re probably thinking: “How can I get more quality traffic? How......
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Website owners are notorious for committing common web development mistakes without knowing. If you’re managing your website and learning as you go, it’s as important and empowering to learn what NOT TO DO in web development and digital marketing as it is knowing what TO DO. And, when you know both, you truly feel like an internet marketing black belt. But here’s the tricky part… Web development and digital marketing go hand in hand and both industries evolve faster each year — there’s always something new to learn. From new innovations to new......
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