We are in the midst of a digital revolution that is having a huge impact on digital marketing. New and emerging technologies are being adopted so rapidly, that they are significantly influencing marketing strategies. Here are the most important digital marketing trends to pay attention to in the coming year. Artificial Intelligence (AI) Will Revolutionize – Everything The growing consensus is that Artificial Intelligence is poised to revolutionize the marketing industry in the not-so-distant future. In its recent annual report, Salesforce stated that 51 percent of marketers are already using AI in......
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Search Engine Optimization is an ever-evolving entity. In fact, SEO changes at such a frenetic pace, oft times it’s difficult to keep up with the latest trends. Considering 91% of users never go past page 1 of a Google search, we here at Little Dragon understand the fine art of ranking on search. The more exposure a business gets, generating quality leads 24 hours a day, 365 days a year, the more digital sales. The competition is fearsome, and it’s never been more imperative for Canadian companies to rank on page 1......
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Every second 40, 000 search queries are made on Google and every day there are people looking for information about local businesses, products, and services. The search engine consumer behaviour stats below curated by Google offer useful insights on how you can wield both user and consumer behaviour to your advantage; helping you drive more local leads and in-store sales. Let’s get started. Behaviour Every customer is different. Some consumers use their smartphones to search for everything while others choose the contrary. Let’s take a closer look at what the stats show: – 4......
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When it comes to online sales, more is more. When you drive more quality traffic, you get more quality leads. When you close more quality leads, you get more sales. When you up-sell sales, you get more revenue and growth and get more of more… With the average website converting traffic at an average of 2.95% — with the highest converting websites measuring 25% conversion rates — you can play the marketing numbers to your advantage and make killer profits. So you’re probably thinking: “How can I get more quality traffic? How......
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Website owners are notorious for committing common web development mistakes without knowing. If you’re managing your website and learning as you go, it’s as important and empowering to learn what NOT TO DO in web development and digital marketing as it is knowing what TO DO. And, when you know both, you truly feel like an internet marketing black belt. But here’s the tricky part… Web development and digital marketing go hand in hand and both industries evolve faster each year — there’s always something new to learn. From new innovations to new......
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