The demand for content is enormous, and likewise, the amount of content available online is almost incalculable. Content marketing is a crucial and strategic digital marketing technique creates and distributes informative and entertaining content to attract and maintain a target audience. This in turn, will drive profitable customer action for a brand. Yet, it can be overwhelming for Toronto brands to decide what is the best strategy to increase exposure. Here are 6 content marketing tactics for maximizing exposure for your Toronto brand. Know Your Audience And Personalized Content The goal of......
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UX and SEO complement each other in a number of ways. In fact, user experience and SEO coexist hand in hand to fulfill users’ needs. In this article, 10 marketing experts chime in on how Canadian companies can simultaneously improve both UX and SEO. SEO Best Practices And The Updates That Search Engines Are Putting Out Emphasize The User Experience “SEO and UX shouldn’t be considered separately, they are intrinsically linked. Major SEO efforts, like improving page speed, providing helpful content, and enabling users to easily navigate around a website are centered......
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Many small business owners are purchasing shared hosting packages, meaning their domain shares the same IP as hundreds, if not thousands of other websites hosted on the same server. The question then arises as to whether or not having a dedicated IP will help with SEO. In this article, digital marketing and SEO experts weigh in on whether a dedicated IP for SEO is a myth or reality. Having A Dedicated IP May Improve Your SEO, But Not As A Sole Measure “Having a dedicated IP for your website may help you with......
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We conducted a study asking 1000 respondents what were factors that likely would make them choose one restaurant over another. We used Google Surveys and targeted males and females between the ages of 18 to 65+ from coast to coast. The graph below reveals the results. Favourable Online Restaurant Reviews Are Imperative When given the choice between 10 different restaurants near them, an astounding 39.2% of respondents indicated that they would choose based upon “the one with the best online reviews”. This is compelling, given that the second most popular response was “the one......
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Don’t get lost in the shuffle, keeping track of the changing trends throughout the year is imperative to the survival of small business today more than ever. Marketing trends change direction rapidly like a gust of wind on a cool summers’ night, which makes staying on top of the trends in today’s fast-paced world an extremely daunting task. However, as a small business owner, it is imperative to stay up-to-date with these changes and align your marketing tactics accordingly. Ignore these subtle winds of changes and you will almost certainly fail to......
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Content still rules for a reason, because it works very well. As a digital marketing technique, content marketing creates and distributes content that is informative and entertaining to a target audience. Providing consumers with valuable information, successfully interacting with them, and building brand awareness are vital for today’s companies. Here are the biggest trends that will shape content marketing, and how to prepare for them in 2019. Generation Z Has Come of Age Millennials have long been the focus of both the media and marketing. Yet, those born since the mid-90s, Generation......
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We are in the midst of a digital revolution that is having a huge impact on digital marketing. New and emerging technologies are being adopted so rapidly, that they are significantly influencing marketing strategies. Here are the most important digital marketing trends to pay attention to in the coming year. Artificial Intelligence (AI) Will Revolutionize – Everything The growing consensus is that Artificial Intelligence is poised to revolutionize the marketing industry in the not-so-distant future. In its recent annual report, Salesforce stated that 51 percent of marketers are already using AI in......
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Search Engine Optimization is an ever-evolving entity. In fact, SEO changes at such a frenetic pace, oft times it’s difficult to keep up with the latest trends. Considering 91% of users never go past page 1 of a Google search, we here at Little Dragon understand the fine art of ranking on search. The more exposure a business gets, generating quality leads 24 hours a day, 365 days a year, the more digital sales. The competition is fearsome, and it’s never been more imperative for Canadian companies to rank on page 1......
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One of the preeminent American art directors and graphic designers of the twentieth century was Paul Rand. Renowned for his designs of corporate logos, Rand was responsible for some of the most recognizable brands including the logos for IBM, UPS, Westinghouse, and ABC, just to name a few. Inarguably a genius of design, he once famously stated, “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.” The man knew what he spoke of. We here at Little Dragon have......
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At Little Dragon Media, our mission is simple: to help Toronto-based businesses generate more leads and sales through professional web development and digital marketing. Our proven digital approach improves user experiences and sales for clients and others have recently taken note of our work. We have recently received our first client reviews on Clutch.co. The firm evaluates thousands of B2B service providers and ranks them based on market presence, ability to deliver, industry recognition, and client feedback. Clutch has recognized our work in the Toronto area and spotlighted us as one of......
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