Every second 40, 000 search queries are made on Google and every day there are people looking for information about local businesses, products, and services. The search engine consumer behaviour stats below curated by Google offer useful insights on how you can wield both user and consumer behaviour to your advantage; helping you drive more local leads and in-store sales. Let’s get started. Behaviour Every customer is different. Some consumers use their smartphones to search for everything while others choose the contrary. Let’s take a closer look at what the stats show: – 4......
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If you’re looking to take your Instagram profile to a whole other level, the 20 Instagram tips in this useful infographic is a good place to start. Hands down, Instagram is the world’s most engaging social media marketing watering hole. It boasts over 500 million daily active users, 800 million monthly users, and with every passing minute there are over 174, 000 Instagrammers scrolling through its feed. But despite Instagram’s glorious marketing reputation, there are many brands who fail at maximizing its lucrative potential. The informative illustration below covers a wide range of......
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Social media has evolved into being one of the world’s most effective marketing tools. Facebook alone influences 52% of consumer online and offline purchases — that’s huge. But despite social media’s enormous potential, many brands today still don’t get it. If you’re one of the many wanting more from your social media channels and feel that you’re missing out on its lucrative benefits, the social media inforgraphic below provides a quick 12-step guide illustrating how you can increase your chances for social media success. Take a gander below and let us know......
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If you own an online business and currently work without online marketing tools, you’re short-changing yourself on a huge competitive advantage. In today’s tech-savvy world, marketers today have access to some pretty amazing (and free) tools that help manage the chaotic digital workload. Whether you’re looking for online analytical tools to help you contextualize an ocean of data or social media tools to help you pre-schedule and automate social media posts throughout the year or online content marketing tools to help you come up with a list of killer blog titles, there’s......
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If you’re running a business and optimizing your marketing strategy, knowing Canada’s most popular social media networks can be worth more than its weight in gold. Without question, social media has evolved into a serious marketing tool and used by both small and big business. Why is this? Is it because marketers can pay less than $3 to reach 1000 people? Or is it because marketers no longer have to pull teeth to get contact information from prospects? Or is it because social media is an incredibly influential tool that hyper-accelerates world-of-mouth marketing? Get this: Facebook......
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Let me guess: You’re caught in a next-level bitcoin whirlwind; dazed and confused; wondering if you’re missing out the biggest digital gold rush since web 2.0. If I’m right, then you’ve come to the right place because below we feature 10 top reasons why businesses should accept bitcoin. Let’s go. What is Bitcoin? Before we get started, let’s refresh your memory. Let’s define bitcoin and talk about how it generally works. Bitcoin is the world’s first decentralized digital currency and peer-to-peer payment system that works without a central bank. It gives users......
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Social media has revolutionized the marketing industry. It has leveled out the playing field and made it easier for brands reach target demographics at a faster pace for a lower price — it works. With 71% of consumers referring brands to their own network after having a good social media service experience with a business, it’s safe to say social media marketing is word-of-mouth with wings. And the industry has come a long way. There are over 60 million active business pages on Facebook alone. And of course, the social sphere is a melting......
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When it comes to online sales, more is more. When you drive more quality traffic, you get more quality leads. When you close more quality leads, you get more sales. When you up-sell sales, you get more revenue and growth and get more of more… With the average website converting traffic at an average of 2.95% — with the highest converting websites measuring 25% conversion rates — you can play the marketing numbers to your advantage and make killer profits. So you’re probably thinking: “How can I get more quality traffic? How......
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Website owners are notorious for committing common web development mistakes without knowing. If you’re managing your website and learning as you go, it’s as important and empowering to learn what NOT TO DO in web development and digital marketing as it is knowing what TO DO. And, when you know both, you truly feel like an internet marketing black belt. But here’s the tricky part… Web development and digital marketing go hand in hand and both industries evolve faster each year — there’s always something new to learn. From new innovations to new......
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Digital marketing represents a great opportunity for Canadian businesses of all sizes, but it’s also easy to waste your time and money if you don’t know what you’re doing. Whether you’re doing SEO, Social Media, PPC or any other type of online marketing, getting a positive ROI from digital marketing requires hard work and dedication to understand your audience and find ways to gain their loyalty and appreciation. For most businesses, the best way of achieving this is to get help from an experienced professional who will work with them on a......
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