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One thing I realized in my 20 years+ career of running Google Ads accounts for various clients is that in many cases, business owners may just need some coaching, as opposed to hiring an agency to take over and manage their Google Ad campaigns. As the old proverb says: instead of giving a man a fish, teach them how to…
If you want to sell your products online but are wondering whether you should go with Shopify, the famous e-commerce platform, or Etsy, the artsy online marketplace, you're at the right place. At Little Dragon Media, we have helped a ton of small businesses in Toronto, Canada and beyond launch a robust Shopify store. We also have helped many companies…
Dentists aren’t exactly experts when it comes to social media marketing. That said, a savvy dentist focused on building their business is naturally going to want to hire a social media consultant or firm to help get things going. The reality is, dentists are looked to as experts on everything surrounding oral health and cosmetic dentistry. They should be. They…
Today, it cannot be refuted that dentistry is one of the most competitive industries, especially through marketing channels like SEO and Google Ads. To separate yourself from competitors, it is crucial for dental clinics to consider integral elements such as logo design and an effective dental website design and marketing strategy. Lest it be forgotten, that your logo and website…
Your Law Firm's 2024 Guide to Acquiring More Clients As we venture deeper into 2024, your law firm stands at the threshold of an incredible opportunity—not merely to grow, but to truly connect with its target audience. Let's unfold a strategy that not only reaches out but resonates, speaking directly to the heart of those you aim to serve. Understanding…
Less than 15 years after Shopify launched its now-famous API (Application Programming Interface), the e-commerce giant has solidified itself as the world leader in online vending. In Canada, many brand names rely on Shopify for generating nearly all of their online sales revenue, including Leon's ($300M in revenue), Staples ($1B), and The Brick ($500M). Whether you’re a budding entrepreneur or…
In the Canadian fitness industry, standing out from the crowd is more important than ever. With over 6,000 fitness clubs across Canada and a growing industry value worth over $6.2 billion, gym owners and managers now have to constantly seek innovative strategies to attract new clients. Understanding the evolving dynamics of gym marketing can help do just that. Marketing isn't…
As a PPC agency, we often ask ourselves this question when launching a new remarketing campaign for a client with a limited ad budget. Ideally, you want to do both, but not all clients have the budget for it, so we often have to choose one. Ultimately, whether remarketing on Facebook Ads is "better" than Google Ads (including Google Display…
