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Social media has evolved into being one of the world’s most effective marketing tools. Facebook alone influences 52% of consumer online and offline purchases -- that's huge. But despite social media's enormous potential, many brands today still don't get it. If you're one of the many wanting more from your social media channels and feel that you're missing out on…
If you own an online business and currently work without online marketing tools, you're short-changing yourself on a huge competitive advantage. In today's tech-savvy world, marketers today have access to some pretty amazing (and free) tools that help manage the chaotic digital workload. Whether you're looking for online analytical tools to help you contextualize an ocean of data or social…
If you're running a business and optimizing your marketing strategy, knowing Canada's most popular social media networks can be worth more than its weight in gold. Without question, social media has evolved into a serious marketing tool and used by both small and big business. Why is this? Is it because marketers can pay less than $3 to reach 1000 people? Or…
Let me guess: You're caught in a next-level bitcoin whirlwind; dazed and confused; wondering if you're missing out the biggest digital gold rush since web 2.0. If I'm right, then you've come to the right place because below we feature 10 top reasons why businesses should accept bitcoin. Let's go. What is Bitcoin? Before we get started, let's refresh your…
Social media has revolutionized the marketing industry. It has leveled out the playing field and made it easier for brands reach target demographics at a faster pace for a lower price -- it works. With 71% of consumers referring brands to their own network after having a good social media service experience with a business, it's safe to say social media marketing…
When it comes to online sales, more is more. When you drive more quality traffic, you get more quality leads. When you close more quality leads, you get more sales. When you up-sell sales, you get more revenue and growth and get more of more... With the average website converting traffic at an average of 2.95% -- with the highest…
Website owners are notorious for committing common web development mistakes without knowing. If you're managing your website and learning as you go, it's as important and empowering to learn what NOT TO DO in web development and digital marketing as it is knowing what TO DO. And, when you know both, you truly feel like an internet marketing black belt. But…
Digital marketing represents a great opportunity for Canadian businesses of all sizes, but it's also easy to waste your time and money if you don't know what you're doing. Whether you're doing SEO, Social Media, PPC or any other type of online marketing, getting a positive ROI from digital marketing requires hard work and dedication to understand your audience and…
