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General Tips Archives - Little Dragon Media

General Tips


ttc-streetcar

On an average weekday in 2019, 1.6 million people take 2.76 million separate trips on the TTC. Those trips are divided equally between the subways, which sees 1.34 million people walk through the turnstile, and buses and streetcars, which see 1.34 million people paying the fare. With more than 5.52 million eyeballs staring at the walls on those vehicles while waiting to get to and from work every day, it’s no wonder that out-of-home advertising is standing the test of time, while other forms of advertising, like those featured in newspapers and......

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10 Amazing Web Design Tips To Boost Sales And Grow Your Business

A strong web presence is vital for businesses in our digital age, and web design has a profound impact on users and their choices. Every business owner wants a secure, professional-looking website that encourages conversions – that’s the ultimate goal. Here are 10 amazing web design tips to boost sales and grow your business. Trust Is Everything  Most first-time visitors to your website are researching options and comparing you with similar businesses. They aren’t ready to take the next step of purchasing or making contact. The big question is what drives that......

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6 Content Marketing Tactics For Maximizing Exposure Of Your Toronto Brand

The demand for content is enormous, and likewise, the amount of content available online is almost incalculable. Content marketing is a crucial and strategic digital marketing technique creates and distributes informative and entertaining content to attract and maintain a target audience. This in turn, will drive profitable customer action for a brand. Yet, it can be overwhelming for Toronto brands to decide what is the best strategy to increase exposure. Here are 6 content marketing tactics for maximizing exposure for your Toronto brand. Know Your Audience And Personalized Content  The goal of......

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UX And SEO: How Canadian Companies Can Simultaneously Improve Both – 10 Experts Chime In

UX and SEO complement each other in a number of ways. In fact, user experience and SEO coexist hand in hand to fulfill users’ needs. In this article, 10 marketing experts chime in on how Canadian companies can simultaneously improve both UX and SEO.  SEO Best Practices And The Updates That Search Engines Are Putting Out Emphasize The User Experience “SEO and UX shouldn’t be considered separately, they are intrinsically linked. Major SEO efforts, like improving page speed, providing helpful content, and enabling users to easily navigate around a website are centered......

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Is A Dedicated IP For SEO A Myth Or Reality? - 13 Experts Weigh In

Many small business owners are purchasing shared hosting packages, meaning their domain shares the same IP as hundreds, if not thousands of other websites hosted on the same server. The question then arises as to whether or not having a dedicated IP will help with SEO. In this article, digital marketing and SEO experts weigh in on whether a dedicated IP for SEO is a myth or reality. Having A Dedicated IP May Improve Your SEO, But Not As A Sole Measure “Having a dedicated IP for your website may help you with......

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New Survey Reveals Canadians Choose Restaurants Based Upon the Best Online Reviews

We conducted a study asking 1000 respondents what were factors that likely would make them choose one restaurant over another. We used Google Surveys and targeted males and females between the ages of 18 to 65+ from coast to coast. The graph below reveals the results. Favourable Online Restaurant Reviews Are Imperative When given the choice between 10 different restaurants near them, an astounding 39.2% of respondents indicated that they would choose based upon “the one with the best online reviews”. This is compelling, given that the second most popular response was “the one......

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Top 3 Marketing Trends of 2019 to Help Boost Your Small Business

Don’t get lost in the shuffle, keeping track of the changing trends throughout the year is imperative to the survival of small business today more than ever. Marketing trends change direction rapidly like a gust of wind on a cool summers’ night, which makes staying on top of the trends in today’s fast-paced world an extremely daunting task. However, as a small business owner, it is imperative to stay up-to-date with these changes and align your marketing tactics accordingly. Ignore these subtle winds of changes and you will almost certainly fail to......

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The Biggest Trends That Will Shape Content Marketing and How to Prepare for Them in 2019

Content still rules for a reason, because it works very well. As a digital marketing technique, content marketing creates and distributes content that is informative and entertaining to a target audience. Providing consumers with valuable information, successfully interacting with them, and building brand awareness are vital for today’s companies. Here are the biggest trends that will shape content marketing, and how to prepare for them in 2019. Generation Z Has Come of Age Millennials have long been the focus of both the media and marketing. Yet, those born since the mid-90s, Generation......

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The Most Important Digital Marketing Trends to Pay Attention to in 2019

We are in the midst of a digital revolution that is having a huge impact on digital marketing. New and emerging technologies are being adopted so rapidly, that they are significantly influencing marketing strategies. Here are the most important digital marketing trends to pay attention to in the coming year. Artificial Intelligence (AI) Will Revolutionize – Everything The growing consensus is that Artificial Intelligence is poised to revolutionize the marketing industry in the not-so-distant future. In its recent annual report, Salesforce stated that 51 percent of marketers are already using AI in......

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Top SEO Trends for 2019 that Every Canadian Company Should Know

Search Engine Optimization is an ever-evolving entity. In fact, SEO changes at such a frenetic pace, oft times it’s difficult to keep up with the latest trends. Considering 91% of users never go past page 1 of a Google search, we here at Little Dragon understand the fine art of ranking on search. The more exposure a business gets, generating quality leads 24 hours a day, 365 days a year, the more digital sales. The competition is fearsome, and it’s never been more imperative for Canadian companies to rank on page 1......

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