Most Canadian dental keywords cost between $3 and $15 per click, and competitive searches like "emergency dentist" or "dental implants" can exceed $20 per click in Toronto and Vancouver.

As for the ad budget itself, most of our dental clients start between $1,500 and $3,000 per month, which is enough to generate a steady flow of new patient inquiries in most Canadian cities. Smaller markets often need less because clicks are cheaper.

Not sure where to start? Read our guide on how much to spend on Google Ads and our full Google Ads pricing breakdown. New accounts we manage may also qualify for Google Ads credits worth $600 to $6,000.

Yes, and dentistry is one of the industries where the math works heavily in your favour:

• A single implant case can be worth $3,000 to $6,000
• Invisalign and orthodontic cases often exceed $5,000
• A new family patient can be worth thousands over the years through recall visits, cleanings and restorative work

That means one or two new patients per month can pay for an entire campaign. When dental campaigns fail, it is almost always due to poor conversion tracking, weak landing pages, or calls going unanswered at the front desk. We address all three as part of our setup.

Every clinic is different, so we never copy and paste campaigns between clients. Here is what our process looks like:

1. Discovery: We learn about your clinic, your target patients and the procedures you want more of (implants, Invisalign, emergency visits, family dentistry, and so on).
2. Keyword strategy: We build campaigns around high-value procedure keywords and block wasteful searches like job postings and free clinic queries with a dental-specific negative keyword list.
3. Creative development: Our in-house writers and designers craft ad copy and landing pages that highlight what makes your clinic stand out, like direct insurance billing, weekend hours or sedation options.
4. Tracking setup: We implement call tracking and booking conversion tracking so every dollar is accounted for.
5. Launch and optimization: After launch, we optimize weekly based on your cost per booked patient, not vanity metrics like clicks and impressions.

We measure success the same way you do: new patients in chairs, at a cost that makes sense. Here is how we get there:

• Custom strategy: Your campaign is built around your procedures, your area and your patient demographics, never a recycled template.
• Human expertise: Experienced strategists, designers and analysts manage your account, with AI kept to a minimum so your ads stay original.
• Data-driven optimization: We track cost per lead and cost per booked appointment, then shift budget toward what performs.
• Transparent reporting: You see exactly what was spent, what it generated, and what we are doing next.

Results also compound when your ads land on a high-converting dental website backed by strong dental branding, which is why we often improve those alongside your campaigns.

Much faster than SEO. Here is a typical timeline for our dental campaigns:

• Week 1: Discovery, keyword research, tracking setup and ad creation
• Week 2: Campaign launch, with your ads live on Google the same day
• Weeks 2 to 4: First patient calls and booking requests typically start within days of launch
• Months 2 to 3: We refine targeting, bids and ad copy to bring your cost per new patient down

If you are weighing paid ads against organic rankings, read our comparison of SEO vs Google Ads. The short version: ads win on speed, SEO wins on long-term cost, and established clinics usually benefit from running both.

We manage Google Ads for dental clinics across Canada, including Toronto, Mississauga, Ottawa, Vancouver, Calgary, Edmonton, Winnipeg, Halifax and Montreal, as well as smaller towns and rural communities.

Location genuinely matters for strategy: cost per click, competition and search behaviour vary a lot between a downtown Toronto clinic and a practice in a smaller Ontario town. We tailor your geotargeting, budget and ad schedule to your specific area, whether you want to dominate a few postal codes around your clinic or attract patients from an entire region.

Definitely! Google Ads brings patients in fast, and our other services help your clinic keep growing:

• SEO for dental clinics: We build organic visibility for searches like "dentist near me" so you rely less on paid clicks over time.
• Social media marketing: See our social media tips for dentists for a taste of our approach.
• Branding and logo design: We design dental logos and complete brand identities for clinics.
• Website design and maintenance: Browse these 5 examples of great dental clinic websites to see what a modern dental site should look like.
• Email marketing and recall campaigns: Keep existing patients coming back and fill gaps in your schedule.

In fact, SEO is such a natural next step for clinics running ads that we built a dedicated dental SEO service. Running both means owning two spots on page one instead of one.

Yes, and dental accounts are some of the most common rescues we take on. We have audited clinic campaigns that looked great on paper, with dashboards full of clicks and conversions, while the front desk saw barely any new patients. We have also seen clinics paying double what a new patient should cost in their city, and accounts where spam form fills were being counted as real leads.

Because we have managed Google Ads for multiple dental clinics across Toronto and the rest of Canada, we know what a healthy cost per lead and cost per booked patient looks like in each market, and we can usually spot what is wrong within the first audit. We are also careful about spam: we filter out junk leads so your reports reflect real patients, not bots.

And when an account has a deeper technical issue, we have direct access to a Google team that helps us diagnose it quickly, rather than waiting in the standard support queue. If your current campaign feels off, send us the numbers and we will give you an honest assessment.