A PPC or Google Ads Agency is a marketing agency that has a strong expertise in launching, managing and optimizing Google Ad campaigns. Such agencies have generally passed various exams and has been certified by Google to run ads on behalf of clients. They also generally have a special type of manager account with Google Ads, which allows them to manage multiple sub accounts under one hood.

Google Ads charges its advertisers on a cost-per-click basis (CPC). This means that you will be charged by Google everytime someone types one of your target keywords on Google, sees your ad then clicks on your website.

Now, the tricky part is that there are only 3 spots on top of page 1 available for advertisers to "bid on", and usually dozens or even hundreds of advertisers or more bidding for similar keywords. This is why you need to hire an expert agency like ours to help you build strong ad campaigns and grab one of those 3 spots. Expert agencies like us ensure that you are consistenly showing up high on page 1 of Google when people within your target audience type one of your keywords, while paying the lowest cost per conversion.

You pay Google Ads agencies generally a monthly fee to launch, manage and optimize your PPC campaigns. In our case, it's $599 per month to manage an ad spend of under $3,000 per month.

Google Ads is one of the most targeted and effective forms of advertising you can do for your business. Why is it the most targeted form of advertising? Because people searching on the Google search engine are telling you exactly what they need and are looking for.

Through Google Ads you can ensure your ad(s) shows up alongside these Google searches, giving you a clear advantage over companies not utilizing PPC & Google Ads management.

The best thing about pay-per-click (PPC) ads & Google ads management is that they instantly guarantee you page one of search engines like Google and Bing for your keyphrases in near real-time.

PPC and Google Ad campaigns are all about the strategy put in place. When managed poorly, pay-per-click campaigns are famous for burning huge holes in marketing budgets with zero return.

However, through the utilization of the right PPC & Google Ad management services, and developing a focused strategy for your campaign, you can maximize your online presence and your investment to its truest potential... sending your sales into hyper-drive!

With businesses making an average of $3 for every $1.60 they spend on AdWords, PPC is without question the easiest and quickest way to rank online, drive leads and rake in digital sales... when managed correctly by the right agency.

Through our certified and proven PPC & Google ads management services at Little Dragon we will help your business maximize your investment and reap the rewards. We will help you with engaging your audience effectively with 'Google My Business' and maximizing your brand exposure through targeted advertising so you can have immediate impact on your audience online through your PPC & Google Ads campaign to boost your search ranking, increase lead generation and maximize sales.

Contact us today and let our fantastic team of certified Google Ad & PPC experts in Toronto help you reach the right people, with the right message, at the right time, and at the right price.

Absolutely! PPC & Google Adwords are the most trackable form of advertising you can do. PPC & Google AdWords campaigns allow you to set up conversion tracking on your website and control your overall expenditures so you do not go over your budget.

Compared to the more conventional forms of advertising (tv, print, radio, etc.) PPC & Google Ads is by far and away the best choice that give you the most clarity and control. Why? Because in using conventional forms of advertising it is very difficult to ascertain exactly how well your ads are working.

However, with PPC & Google Ads, you have complete control and a real-time window to your ads performance. You can track conversions, control your budget, target your advertising to your audience, and reach the right people at the right time.

The advantages of PPC & Google Ads management are vast, though some of the advantages are:

1.   Advertise directly to people searching for a business like yours
2.   Targeted advertising
3.   Reach the right people at the right time
4.   Measurable ROI
5.   Brand exposure
6.   Immediate impact
7.   Limit and control your expenditures
8.   Focused advertising so you can advertise your business locally or globally

We feel your pain! We totally understand that there are a lot of options in this city and that you might be struggling to choose the right one to handle the PPC & Google ads management for your business. The reality is that it depends on many things, such as reputation/reviews, price, previous work examples and how comfortable you felt with them on the phone. You also want to make sure you hire a local Torontonian company and not a company that "pretends" to be here but outsources all their services offshore.

You want to be able to speak to the PPC & Google ads management team directly and not have to deal with communication or time zone issues. Check the agency's reviews and ratings online from its previous clients too. It never hurts to speak to a few different companies before making a decision. We at Little Dragon Media are totally transparent when it comes to our physical location, and you can find our prices, reviews and examples of our work on our website as well. Nothing is hidden! We're confident about our abilities and are one of the rare companies that have a 100% satisfaction or money back policy.