Montreal Google Ads, in French and English

Google Ads in Montreal means running one account in two languages. Ahrefs data for Canadian searches shows "dentiste montreal" and "dentist montreal" each getting about 1,100 searches a month, while "plombier montreal" (1,000) gets more than twice the searches of "plumber montreal" (450), and "chiropractor montreal" (1,300) gets more than four times the searches of "chiropraticien montreal" (300). An English-only campaign misses a large share of the city, and so does a French-only one.

Language is also a legal question in Quebec. Under the Charter of the French Language, public signs and commercial advertising must generally be in French, and a business with an address in Quebec that offers products or services to Quebecers needs a French version of its website, as Éducaloi explains. We manage Google Ads for businesses across Canada, and we build Montreal accounts with French and English campaigns from the start. Here is what that looks like in practice.

Montreal Google Ads by the Numbers

No Language Setting

Since September 2026, Google matches Search ads to the language of the search and the user, so each language needs its own ads.

French and English Searches in Montreal

The split between French and English searches changes from one service to the next. Here is how monthly searches compare for common Montreal services, based on Ahrefs data for Canadian searches:

Trades lean French: plumbers, electricians, roofers and accountants all see more French searches. Health and immigration services lean English. Dentists and moving companies sit close to even. A Montreal account that copies one budget split across every service will overspend in one language and miss demand in the other.

This matters more since September 2026, when Google began removing the campaign-level language setting for Search campaigns. Google Ads now uses the language of the search term and the user's language settings and preferences to decide which language a person knows, and tries to show an ad in a language they understand, according to Google's language targeting documentation. So we write separate French and English ads for every service rather than relying on a setting, and each ad points to a landing page in the same language.

Click prices in Montreal are also lower than in Calgary or Vancouver for many services. Our Google Ads pricing guide explains how ad spend and management fees fit together, and our post on setting a Google Ads budget walks through the math for a new account.

Quebec Rules That Shape Your Campaigns

French first. Public signs and commercial advertising must generally be in French. English or another language can be used alongside French as long as the French is markedly predominant, and your website needs a French version (Éducaloi). For Google Ads, that means a French campaign for every service, French landing pages, and English ads that send people to pages that also exist in French. We are a marketing agency, not a law firm, so for unusual cases we recommend checking with the Office québécois de la langue française or your lawyer.

Privacy and tracking. Quebec's private sector privacy law requires a business that collects personal information using technology able to identify, locate or profile a person to tell them about that technology and how to activate those functions (section 8.1), and privacy settings must provide the highest level of confidentiality by default (section 9.1), according to the Act respecting the protection of personal information in the private sector. Remarketing and some conversion tracking can fall under these rules, so we set up a consent banner and Google's consent mode before tracking goes live.

Regulated professions. Lawyers answer to the Barreau du Québec and dentists to the Ordre des dentistes du Québec, and both set their own advertising rules. We write ads to the rules that apply in Quebec and flag anything that needs your approval before it runs.

How We Run Montreal Google Ads Accounts

Cost per Lead by Language

You see calls, forms and bookings by campaign and by language each month, so you know whether French or English searchers bring cheaper customers.

Why Choose LittleDragon.ca for Your Montreal Google Ads?

Targeted & Montreal Ad Strategies

We run algorithmically targeted Google Ads, in either English or French, to appeal to your business' precise customer profile.

Google Ads for Montreal Industries

Our guides to Google Ads for dentists, Google Ads for lawyers, Google Ads for plumbers and Google Ads for real estate cover typical costs, account structure and advertising rules for each industry. For Montreal clients, Quebec's professional rules replace the Ontario rules described in those guides.

Paid search works best with the rest of your marketing. Our Montreal SEO services build your organic rankings, our Montreal marketing agency team connects Google Ads with your other channels, and our Montreal web design work covers the bilingual landing pages your ads point to. If you already run campaigns, our Google Ads audit process is the fastest way to find wasted spend. For how we manage paid search for clients across the country, see our Google Ads management services across Canada.

Montreal Neighbourhoods & Areas Serviced

We run campaigns for businesses across Montreal, Laval and the South Shore, including:

Montreal Google Ads Frequently Asked Questions (FAQ)