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insights Archives - Little Dragon Media

Tag: insights


New Survey Reveals Canadians Choose Restaurants Based Upon the Best Online Reviews

We conducted a study asking 1000 respondents what were factors that likely would make them choose one restaurant over another. We used Google Surveys and targeted males and females between the ages of 18 to 65+ from coast to coast. The graph below reveals the results. Favourable Online Restaurant Reviews Are Imperative When given the choice between 10 different restaurants near them, an astounding 39.2% of respondents indicated that they would choose based upon “the one with the best online reviews”. This is compelling, given that the second most popular response was “the one......

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search engine consumer behaviour insights

Every second 40, 000 search queries are made on Google and every day there are people looking for information about local businesses, products, and services. The search engine consumer behaviour stats below curated by Google offer useful insights on how you can wield both user and consumer behaviour to your advantage; helping you drive more local leads and in-store sales. Let’s get started. Behaviour Every customer is different. Some consumers use their smartphones to search for everything while others choose the contrary. Let’s take a closer look at what the stats show: – 4......

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