As a dentist, you understand that dentistry is a fiercely competitive industry. Consequently, elevating yourself above the competition is critical for the success of your practice. Implementing an effective marketing plan that includes a proven branding strategy is essential for instilling a positive first impression with potential new patients. In this article, we discuss the importance of dentistry branding including tips and examples for your dental clinic.
First and foremost, your dental practice is a business. Dentistry branding involves developing and presenting a customized, consistent image coupled with a set of guidelines that define your dental clinic (a.k.a. your brand). These defining guidelines encompass the ethos of your practice and are adhered to through brand marketing.
Think of dentistry branding as conveying the story of your dental clinic. When done effectively, branding adds credibility to your business – essential for attracting new patients, building brand loyalty, and increasing revenue for your dental practice.
According to the Canadian Dental Association (CDA), there are over 21,000 practicing dentists in Canada. Suffice to say, it is an exceedingly crowded marketplace. Dentistry branding develops your brand identity, by conveying why your dental clinic is the best option for both existing and new patients. Of course, this is indispensable to establishing brand loyalty.
Efficient brand marketing is of paramount importance in accelerating the success of your dental clinic. Dentistry branding delivers a consistent message to your target audience of new and existing patients and fosters trust, which in turn, establishes credibility – critical for a dental clinic.
In 2022, successful brand marketing involves a myriad of different elements. Dentistry branding entails everything from superb website design, your dentist logo, and social media presence, to relevant content creation.
The objective with all these branding components must be consistency. This fact cannot be stressed enough.
Consistent dentistry branding creates brand awareness with your target audience, conveys professionalism, and fosters trustworthiness; both are critical for establishing the brand credibility of your dental clinic. When coupled with an effective brand marketing strategy, credibility can work wonders for increasing sales.
Firstly, a vital dentistry branding tip to keep in mind is market research. Given the sheer number of competitors all vying for a target audience, as a dentist, you first must do your research. Understanding where your dental clinic fits within the crowded marketplace is key to conveying your brand identity.
By defining your dental clinic and what makes it unique, you differentiate yourself from the competition. This is indispensable for conveying the ethos of your practice, and why you are the best option for both existing and new patients.
This is of paramount importance, because it is how your dental clinic will be perceived by your target audience. Developing your dental clinic’s brand identity involves several elements such as a customized-logo design, tagline, typography, colour palette, and fully responsive website design.
Irrespective of your industry, every digital marketing strategy must utilize proven and effective search engine optimization (SEO) strategies. Yet, because the dental industry is such a fiercely competitive marketplace, employing SEO tactics for your dental clinic will enable you to rank higher than competitors in a search engine query.
The most important component of any effectual dental clinic SEO strategy is keyword research. Keyword research is an indispensable tool in your SEO toolkit. Keywords are any words or combination of words that your target audience might use during a search engine query on Google or other search engines like Yahoo and Bing.
Being cognizant of which keywords are used in searches is critical for your overall dental clinic SEO strategy. It enables you to tailor and create relevant, informative content on your website utilizing the respective keywords. Consequently, your dental clinic’s website will rank higher on a search result, than competitors who have not applied this SEO strategy.
Below are examples of great dentistry branding at its finest to give you inspiration
This Brooklyn, New York dental clinic is one of the most popular practices in the United States, featured in esteemed publications like Esquire, Wired, and New York MagazineThe dentistry branding evokes a sophisticated, yet warm and charming air with the use of an appealing colour palette, shapes, and font. Likewise, the tagline “Dentistry Redesigned” perfectly defines the clinic’s unique place in the marketplace.
This Toronto, Ontario pediatric dental clinic is another example of excellent dentistry branding. From its logo design to the clinic’s website, this dental clinic’s branding immediately evokes a calm, inviting air. Factoring that the practice specializes in pediatric dentistry, the branding adeptly conveys a sense of trustworthiness – crucial for any practice, but especially so for a pediatric dental clinic.
In the crowded industry that is dentistry, elevating your dental clinic above the competition is essential for its growth and success. Effective and consistent dentistry branding is incredibly beneficial for your practice. It conveys your dental clinic’s core values, instills credibility (which is of paramount importance in the world of dentistry), engages your target audience of existing and new patients, and ultimately creates indispensable brand loyalty.
A great first impression and positive audience engagement online are of paramount importance in the field of dentistry. Therefore, using stellar dentist web design and marketing services will take your dental clinic to new heights of growth and success.
Sarah Bauder is a senior content specialist at Little Dragon Media. Sarah has a degree in journalism and has a decade of experience writing content at numerous renowned publications. She enjoys writing about digital marketing, business, entrepreneurship and more.