The COVID-19 pandemic has ushered our world into a truly challenging and wholly unprecedented period. Over 200 countries around the globe are contending with the public health, social, and economic repercussions of this crisis. Yet, the pandemic will inevitably end, and things will return to normal. To flourish in the future, those businesses operating in the industry must consider things like travel and tourism website design and marketing services. In this article, we discuss 4 tips for travel and tourism businesses to thrive in a post Coronavirus landscape.
Once the Coronavirus pandemic subsides, an effective marketing strategy like strategic consultation will be for key for travel and tourism businesses to thrive. By utilizing strategic consultation services for your business, you will better understand what makes your company tick and have the ability to plan for scenarios (like the COVID-19 crisis, for instance) in the future.
Through in-depth analysis of your travel and tourism business, you will fully understand what areas are working, and what areas require more focus to truly grow and flourish. Strategic consultation services should be essential components of any online marketing strategy, including those businesses operating in the travel and tourism industry.
When the pandemic finally ends, which it ultimately will, travel and tourism businesses need to elevate themselves above competitors with superb website design. A survey conducted in 2019 revealed that an astonishing 63% of Canadians admitted they will not buy from a company that has a poorly designed website. This statistic should give any business owner pause, especially those operating in the travel and tourism industry, which is already an ultra-competitive marketplace.
In order to thrive in a post Coronavirus landscape, it will be more crucial than ever for travel and tourism businesses to make an impactful first impression with an exceptional mobile-responsive website. Ultimately, you will maximize your online presence and increase digital sales.
When the pandemic ends and we gradually return to normalcy, businesses operating in the travel and tourism industry must consider proven content creation to increase brand awareness and thrive. That’s why it’s essential to choose the best content marketing agency Toronto services.
With exceptional and relevant content creation and marketing, you will reach your target audience, increase the brand awareness of your business, and ultimately, increase your sales. Whether it’s a brochure design, infographic design, or other forms of content, content marketing is a proven strategic marketing technique that will give you the edge in the ultra-competitive travel and tourism industry.
The Coronavirus pandemic has ushered the globe into a truly challenging period. This crisis is a fluid situation, which changes daily from region to region. The government of Ontario has extended the timeframe for the state of emergency, in addition to the mandated closure of all non-essential workplaces – of which travel and tourism businesses fall under that category.
To supplement the inevitable loss of income that many Canadians are experiencing during the pandemic, it is important to understand the relief measures implemented by the federal government in the COVID-19 Economic Response Plan. Amongst the measures providing economic support to Canadians during this challenging time is the Canada Emergency Response Benefit (CERB):
“We will provide a taxable benefit of $2,000 every 4 weeks for up to 16 weeks to eligible workers who have lost their income due to COVID-19.
The CERB is available to workers who meet all of the following conditions:
On April 15, we announced changes to the eligibility rules to:
An online questionnaire will help us direct you to the service option that best fits your situation (i.e. eligibility for Employment Insurance benefits or not).”
Federal finance minister, Bill Morneau explained the impetus for the introduction of CERB.
“We know that people are worried about their health, their jobs and their financial situations. Our government is doing whatever it takes to protect the health and safety of Canadians, and to support workers, families and businesses. The Canada Emergency Response Benefit would make sure that money gets in the hands of workers as quickly as possible to support them in their time of need, and would help businesses keep their employees during this difficult period. Canadians can rest assured that the government stands ready to take any and all necessary actions as we continue to confront these challenging times together,” Morneau stated in a press release.
In addition, at the beginning of April the federal government announced the details of measures that will support Canadian businesses affected by the COVID-19 outbreak. On April 1, the Department of Finance announced the Canadian Emergency Wage Subsidy (CEWS):
“The Government of Canada is taking immediate, significant and decisive action to support Canadians and businesses facing hardship as a result of the global COVID-19 outbreak.
To help Canadians and businesses get through these tough economic times, the Prime Minister, Justin Trudeau, announced that the Government is proposing to introduce a wage subsidy of 75 per cent for qualifying businesses, for up to 3 months, retroactive to March 15, 2020.
This measure, which is a part of the Government of Canada’s COVID-19 Economic Response Plan, would support businesses that are hardest hit by the COVID-19 pandemic and would help protect the jobs Canadians depend on during these difficult times.
“Businesses provide the jobs, the goods and the services that Canadians depend on to keep their communities going, in good times and bad. With the Canada Emergency Wage Subsidy, we are helping businesses keep their staff on payroll so that businesses will be better positioned to rebound when the current challenges have passed. We will continue to do whatever it takes to ensure that workers and businesses are supported through the outbreak, and that our economy remains resilient during these difficult times,” Morneau explained in a press release.
Although the breadth of the Coronavirus pandemic is presently indeterminate, this crisis will inevitably subside. Collectively, we will prevail over this defining moment of the modern age. In the interim, stay safe, stay well, stay connected to family, friends, and neighbours, and remember to be kind.
Sarah Bauder is a senior content specialist at Little Dragon Media. Sarah has a degree in journalism and has a decade of experience writing content at numerous renowned publications. She enjoys writing about digital marketing, business, entrepreneurship and more.