Since its inception in 2006, Shopify has become one of the pre-eminent eCommerce platforms for online businesses. That being said, any owner of a Shopify business knows that it’s a competitive marketplace. Creating brand awareness is crucial for any company, and fostering an excellent online presence is key to ensuring ongoing growth and success. In this article, we discuss the top 5 tips to build an online presence for your Shopify business.

Etsy vs Shopify

Both Etsy and Shopify are eCommerce platforms that enable entrepreneurs to sell something, be it goods or services. However, the distinction between the two is that Etsy operates as an online marketplace, while Shopify enables users to create their own branded website and marketing. Furthermore, entrepreneurs on Etsy typically sell artsy handcrafted products, while Shopify businesses sell a myriad of products. 

The major difference between the two is that Etsy itself is an established brand because it’s an online marketplace. With Shopify, businesses must create their own online presence and brand awareness.

What to sell on Shopify?

When it comes to a Shopify business, it all boils down to what you sell and how you market your products. According to Shopify, these are some of the top trending products to sell in 2022.

1. Print books and ebooks
2. Vinyl LPs and CDs
3. Belt buckles
4. False eyelash accessories
5. Household cleaning supplies
6. Circuit boards and components
7. Play vehicle accessories
8. Dinnerware
9. Pet carriers and crate accessories
10. Curtain and drape rings
11. Marine radar
12. DJ systems
13. Measuring cups and spoons
14. Shampoo
15. Computers
16. Cables
17. Mouse Pads

How to sell on Shopify?

It is very simple to sell on Shopify. Below are the easy steps to selling your products online.

• Tap Products in the Shopify app
• Under Variant, select the specific variant you want to sell
• Once in the Variants Details screen, set the “Compare at price” to the original price of the specific product.
• Set the Price of the product to your desired sale price
• Tap Save

Presto, your product is now available online for customers.

Selling on Shopify vs Amazon

Both Shopify and Amazon are platforms that enable you to sell your products online for a monthly fee. In addition, you have various resources at your disposal with both of these platforms.

When it comes to selling on Shopify vs Amazon, there are benefits and disadvantages to both. Before making any decisions, the most important thing to remember is that Shopify is an eCommerce platform that lets you design your own “Shopify store”. Conversely, Amazon is the largest online marketplace in the world.

How to Sell Online in Canada

In order to sell online in Canada and be successful at it, having a positive online presence is essential. For your Shopify business to truly thrive, you must build a self-sustainable community around your brand. 

Here are some great tips regarding a social media marketing strategy to build your online presence for your Shopify business.

Brand Awareness 

By fostering brand awareness, you create brand loyalty. In our digital age, social media has completely revolutionized how businesses can market themselves. It’s key to own numerous social media accounts, utilizing all your social channels to maximize the exposure of your Shopify business.

Foster Demand for the Products 

The best way to foster demand for the products your Shopify store sells is to create relevant content that will attract and engage your target audience. By providing your target audience with valuable information about your products, you will boost brand loyalty, brand awareness, and brand loyalty for your Shopify business.

Track Social Media Engagement

In order to fully understand if your content is effective and engages your target audience, you must track engagement metrics. There are a number of software tools available like Sprout Social, Keyhole, or BuzzSummo.

When analyzing what sort of impact your content has on your target audience, pay close attention to engagement metrics including:

• Likes, comments, and retweets
• Post Engagement
• Clicks

Customer Service

In this digital age, online reviews are crucial for any business, especially a Shopify business to succeed. By having social media accounts, you can easily open up the channels of communication, connecting instantly with your customers to provide stellar customer service.

Professionally-designed Shopify Website

In our digital age, first impressions are imperative for any business, including a Shopify business to truly grow and thrive. Having a professionally-designed website helps your Shopify store appear more credible to today’s users, which is essential to establishing trust with your target audience. 

Establishing credibility is the number one factor in building a positive online presence. Your Shopify store website should be fast, with clear CTA prompts, and be fully mobile-responsive. Having a well-designed Shopify website will help increase digital sales, improving conversion rates from social media and search engines.

Having a positive online presence is essential for any business, but of particular importance to a Shopify business. In our digital age, from the onset, it is paramount for a Shopify business owner to develop a positive online presence. By identifying and engaging your target audience, you can consistently drive those users to your Shopify business’ website. By increased traffic to your Shopify business, more leads will be generated, thereby increasing sales. Ultimately, this will ensure that your Shopify business thrives and grows into the future.

Sarah Bauder

Sarah Bauder is a senior content specialist at Little Dragon Media. Sarah has a degree in journalism and has a decade of experience writing content at numerous renowned publications. She enjoys writing about digital marketing, business, entrepreneurship and more.