If you’ve had a “Google Ads Account Strategist” reach out to you and offer to help you optimize your account, the first thing you need to know is that these reps do NOT work for Google. This may seem obvious to people in the marketing industry like us. However, I’ve noticed that many of our Google Ads clients aren’t aware of this fact and when one of these “strategists” reaches out to them by phone or email, they get all excited thinking that someone over at Google in Mountain View California wants to help them out…

Who Are These Strategists?

Google Account Strategists hail from from various offshore companies (India takes the lions share) that have signed agreements with Google to offer onboarding and support services to Google Ads users.

Now, here at Little Dragon Media, we get calls from these strategists all the time! Since we have a Google MCC account and handle multiple client accounts, there’s always a strategist around the corner offering to help with one account or another.

They call us claiming they can help us optimize one of our client accounts, even when the account in question is performing very well already. Needless to say, we almost never take them up on their offer.

From my experience, the only time these strategists can be useful is if you have a technical issue with your account and need it escalated to higher tier support.

The Companies They Work For

When a new Google Account Strategist reaches out to you, look at their signature. It’ll most likely be from one of the following companies:

Accenture

Accenture is a huge multinational professional services company offering consulting and a variety of services for businesses worldwide.

• Locations: Operates in over 120 countries, with key offices in Dublin (headquarters), New York, London, and Tokyo.
• Notable Info: Ranked #318 on the Fortune Global 500 (2022)

Arteria

Arteria is a company specializing in digital marketing solutions and services.

• Locations: India
• Notable Info: Fortune India 500 Companies member.

Atento

One of the largest providers of customer relationship management and business process outsourcing services worldwide.

• Locations: Primarily in Latin America, with significant operations in Brazil, Mexico, and Spain.
• Notable Info: Known for extensive experience in telecommunication and media services.

Cognizant

An American multinational corporation that provides IT services, including digital, technology, consulting, and operations services.

• Locations: Headquartered in Teaneck, New Jersey, with offices globally.
• Notable Info: Listed in the NASDAQ-100 and the S&P 500 indices.

Concentrix

Concentrix is a global provider of customer experience (CX) solutions and technology and business services. One of my clients have been receiving emails from strategists working for this company. I looked them up on LinkedIn and they seem to be mostly from the Philippines.

• Locations: Operates in more than 40 countries with a strong presence in North America, Europe, and Asia.
• Notable Info: Known for its CX services across multiple industries.

Regalix

Unpopular with Redditors, Regalix is another popular third-party company from which a lot of Google strategists hail from. Regalix is mainly a tech company that provides marketing and customer support services to businesses worldwide, including Google.

• Locations: HQ is in the Hyderabad, India. Has some offices in Japan, Hong Kong, Singapore, the Philippines and Australia as well.
• Notable Info: recently acquired by MarketStar, a Utah-based company.

TDCX

This company’s offerings are mainly around customer service and sales operations.

• Locations: Based in Singapore, with operations in Southeast Asia and beyond.
• Notable Info: TDCX has 17,800 total employees. TDCX is the winner of over 200 industry awards for outsourcing excellence and innovation.

Teledirect

Teledirect is a US based (Sacramento, CA) call center that offers telecommunications services, with a focus on customer service and telemarketing.

• Locations: Sacramento, California.
• Notable Info: This is the only company in the list that is a 24/7/365 U.S. Based Call Center. I don’t think we ever dealt with a strategist from this company, but I would be curious to try them out.

Teleperformance

Teleperformance is a company from Paris, France. It was founded in 1978 and today has operations across 80 countries. We’ve had a very good experience with strategists from this company here at Little Dragon, as they are often based out of Toronto, Canada and are native speakers.

• Locations: Paris, France. Operates in 80 countries.
• Notable Info: Received the Competitive Strategy Leadership Award from Frost & Sullivan.

TMJ

TMJ is a Japanese company that specializes in outsourcing services for business processes, customer support, and marketing.

• Locations: based in Japan.
• Notable Info: Offers a range of BPO services tailored to high-tech and high-touch environments.

TTEC

TTEC is a global customer experience technology.

• Locations: HQ is in Greenwood Village, Colorado. Offices in 21 countries.
• Notable Info: 60,000 employees, making it one of the biggest on this list.

WNS

WNS is a global Business Process Management (BPM) company offering outsourcing services. They were founded in 1996 making them one of the oldest companies on this list.

That’s it folks. Have you had any exceptionally good (or bad) experience with any of these companies? Let us know in the comments below…

Conclusion – Nothing Beats Hiring an Agency

Regardless of which company your “Google Ads Account Strategist” is calling you from, you will likely be disappoined with the outcome. These strategists are essentially just sales reps on commissions. Their goal is to get you to spend more. Now, they are good at covering the basics, but they won’t be able to truly help you get the best results out of your Google Ads budget.

If you want to get the best ROI/ROAS out of your campaigns, nothing beats hiring an agency to manage your Google Ads accounts. Agencies like ours have a vested interest in your success, since they want to retain you as a client for the long-term. If you want to learn more about how we can help you generate leads and/or sales from Google Ads, schedule a free consultation with us now, or just give us a call.