There's no long term commitment, but we do recommend giving the Google ad campaigns at least 3 months before making a decision on whether or not it's generating a good ROI. That is because there is a lot of A/B testing in the first couple of months. The campaigns also go through a "learning phase" in the first couple of weeks, where Google is trying to understand the website and best potential audience. Shutting down the campaigns before the 3 month mark means we haven't generated enough impressions and clicks.

The budget for Google Ads is entirely up to you, but we do recommend a minimum of $1,000 to get started. A higher budget will give us the opportunity to test more keywords, ad copies and landing pages. A budget that is too small may hinder performance. Contact us to discuss your budget. We can look at other plumbers near you and tell you how much they are spending on Google Ads, if that helps.

Definitely, this is where Google Ads can truly shine! Google is generally the first website people go to when they need a plumber urgently. By targeting urgent keywords like “24/7 plumber” or “emergency plumbing services,” we can help your ad pop up first when people in your target area search for an emergency plumber.

We will provide you with detailed monthly reports that allow you to track various Google Ads metrics, such as the number of clicks, impressions, and conversions (e.g., calls, form submissions). This data will help you understand how well your ads are performing and whether or not you should increase or decrease your ad spend.

Once you pay your first invoice and we have our onboarding call, our team will start working on your landing page(s). Within 1-2 weeks, your first ads can go live. We do offer rush service at an extra fee for plumbers that want to see their ads live immediately.