There's no long term commitment, but we do recommend giving the Google ad campaigns at least 3 months before making a decision on whether or not it's generating a good ROI. That is because there is a lot of A/B testing in the first couple of months. The campaigns also go through a "learning phase" in the first couple of weeks, where Google is trying to understand the website and best potential audience. Shutting down the campaigns before the 3 month mark means we haven't generated enough impressions and clicks.

The budget for Google Ads is entirely up to you, but we do recommend a minimum of $1,000 to get started. A higher budget will give us the opportunity to test more keywords, ad copies and landing pages. A budget that is too small may hinder performance. Contact us to discuss your budget. We can look at other plumbers near you and tell you how much they are spending on Google Ads, if that helps.

Definitely, this is where Google Ads can truly shine! Google is generally the first website people go to when they need a plumber urgently. By targeting urgent keywords like “24/7 plumber” or “emergency plumbing services,” we can help your ad pop up first when people in your target area search for an emergency plumber.

We will provide you with detailed monthly reports that allow you to track various Google Ads metrics, such as the number of clicks, impressions, and conversions (e.g., calls, form submissions). This data will help you understand how well your ads are performing and whether or not you should increase or decrease your ad spend.

Once you pay your first invoice and we have our onboarding call, our team will start working on your landing page(s). Within 1-2 weeks, your first ads can go live. We do offer rush service at an extra fee for plumbers that want to see their ads live immediately.

Yes, and this is more common than you would think. We have audited plenty of accounts that came to us with inflated numbers: dashboards full of clicks and conversions, but a phone that barely rang, or a cost per lead double what it should be for their city.

The usual culprits are broad keywords eating the budget, missing negative keywords, conversion tracking that counts junk as leads, and spam form submissions. That last one is a big deal in the home services space, and we maintain our own blocklists to keep fake leads out of your reporting. We even published our list of 51,672 email providers to block if you are getting spam leads.

When something is genuinely broken at the account level, we also have direct access to a Google team that helps us diagnose those issues quickly, instead of waiting in the general support queue. If you suspect your current campaign is not pulling its weight, send us the numbers and we will give you an honest read.

You can absolutely run your own ads, and some plumbers do. The difference shows up in the details:

• Benchmarks: Because we run campaigns for plumbers and other home service businesses all over Toronto and across Canada, we know what a reasonable cost per click and cost per lead is for your area. Solo advertisers have no reference point, so they often overpay for months without realizing it.
• Wasted spend: Google's automated suggestions tend to favour spending more, not spending better. We wrote about which Google Ads recommendations to trust and which to ignore.
• Landing pages: Clicks only pay off if your site converts. Here are 12 things a great plumber website should have before you spend a dollar on ads.
• Escalation: When accounts hit technical problems, we know what Google Ads support can and cannot help with, and we have a direct line to a Google team for the rest.

One more thing: ads are only half the game for the trades. We also build long term organic rankings through SEO, the same way we do for roofers with our roofing SEO service and for heating and cooling companies with our HVAC SEO service. The identical playbook works for plumbers, so ask us about it.