Running a lawn care business and looking to attract more local customers? Google Ads is one of the most effective tools for generating leads and growing your client base. At [Your Business Name], we’ve helped lawn care companies maximize their online visibility, increase website traffic, and convert more visitors into paying customers using Google Ads. We have helped businesses in Calgary, Edmonton and all over AB generate revenue with services like Google Ads and SEO.

Why Google Ads for Lawn Care? Unlike organic marketing strategies like SEO, Google Ads allows you to appear at the top of search results instantly. Whether potential customers are searching for “lawn care services near me” or “best lawn mowing service,” a well-optimized Google Ads campaign ensures your business gets noticed by the right audience at the right time.

Here’s a step-by-step guide to running high-performing Google Ads campaigns for your lawn care business.

1. Set Up a Google Ads Account

Before launching your first campaign, sign up for a Google Ads account at Google Ads. Ensure you use a business email and link your account to Google Analytics and Google My Business for better tracking and local relevance.

2. Define Your Goals & Budget

Google Ads campaigns can be customized based on different objectives, such as:

• Lead generation: Drive phone calls and form submissions from potential clients.
• Website traffic: Attract visitors to your website for service details.
• Brand awareness: Increase visibility in your local service area.

For lawn care businesses, we recommend focusing on lead generation. Set a realistic daily budget based on your location, competition, and service demand.

3. Keyword Research: Target High-Intent Searches

Selecting the right keywords is critical for a successful campaign. Here are some high-intent keywords to consider:

• Lawn care services near me
• Lawn mowing service cost
• Affordable lawn care in [your city]
• Weed control services
• Best lawn maintenance companies

Use Google’s Keyword Planner to find relevant search terms and refine your keyword list based on search volume and competition.

4. Optimize Your Ad Copy

Your ad copy should be clear, compelling, and action-oriented. Here’s an example:

Headline: Professional Lawn Care in [Your City] – Call Now for a Free Quote!

Description: Need reliable lawn mowing, fertilization, or weed control? Get a same-day service with guaranteed results. Call us today!

5. Use Geo-Targeting to Focus on Local Customers

Since lawn care businesses serve a specific area, use location targeting in Google Ads to focus on your service area. Exclude regions where you don’t operate to avoid wasting ad spend.

6. Leverage Call Extensions & Click-to-Call Ads

For local service businesses, phone calls often convert better than website visits. Enable call extensions to display your phone number directly in ads and run call-only ads to drive immediate inquiries.

7. Set Up Landing Pages for Maximum Conversions

Sending traffic to your homepage isn’t ideal. Instead, create dedicated landing pages optimized for conversions. A high-converting lawn care landing page should include:

• A strong headline (e.g., “Top-Rated Lawn Care in [Your City]”)
• A lead form with a clear call-to-action
• Customer testimonials
• A special offer (e.g., “First Mowing Free!”)

8. Optimize for Mobile Users

Many customers searching for lawn care services use mobile devices. Ensure your website and landing pages are mobile-friendly, with fast loading speeds and easy click-to-call buttons.

9. Track Performance with Google Analytics

Monitor your campaign’s success by tracking key metrics like:

• Click-through rate (CTR)
• Cost-per-click (CPC)
• Conversion rate
• Return on Ad Spend (ROAS)

Use Google Analytics and Google Ads conversion tracking to measure results and refine your campaigns.

10. Adjust & Improve Your Ads Regularly

Google Ads isn’t a “set-it-and-forget-it” tool. Regularly optimize your ads by:

• A/B testing different headlines, descriptions, and call-to-actions.
• Pausing underperforming keywords to save budget.
• Using negative keywords to exclude irrelevant searches (e.g., “DIY lawn care”).

11. Retargeting & Display Ads for Repeat Customers

Retargeting allows you to stay in front of potential customers who have visited your site but didn’t book a service. Use Google Display Ads to show banner ads to previous website visitors, reminding them about your services.

12. Utilize Local Service Ads for Verified Lawn Care Businesses

Google’s Local Services Ads (LSA) allow verified service providers to appear at the top of search results with a Google Guaranteed badge. This increases trust and leads while allowing customers to book services directly through Google.

13. Leverage Seasonal Promotions in Your Ads

Lawn care services are highly seasonal, so run limited-time offers based on the time of year. Examples include:

• Spring Special: 10% off first lawn mowing.
• Summer Package: Discounted weed control and fertilization.
• Fall Cleanup Offer: Free aeration with any fall maintenance service.

14. Implement Smart Bidding Strategies

Google Ads offers automated bidding strategies that optimize conversions. For lawn care businesses, Maximize Conversions or Target CPA (Cost-Per-Acquisition) are great options to ensure your budget is used efficiently.

15. Use Ad Scheduling to Reach Customers at the Right Time

Running ads 24/7 may not be necessary. Analyze past data to determine when potential clients are most likely to book services. Typically, mornings and early evenings work best for lawn care inquiries.

Lawn Care Google Ads FAQ

How much should I spend on Google Ads for my lawn care business? Budgets vary based on location and competition, but most lawn care businesses start with $500–$2,000 per month for effective results.

Should I run Google Ads year-round or seasonally? Lawn care is seasonal in many areas, so adjust your budget based on demand. Increase ad spend in spring and summer, and lower it in the off-season.

How do I target the right customers? Use geo-targeting, high-intent keywords, and audience segmentation (e.g., homeowners vs. renters) to reach the best potential clients.

What’s better: Google Ads or Facebook Ads for lawn care? Google Ads captures high-intent searches (people actively looking for services), while Facebook Ads can help with brand awareness. For immediate leads, Google Ads is more effective.

What are some common mistakes to avoid in Google Ads?

• Not using negative keywords, which leads to wasted ad spend.
• Ignoring mobile optimization, reducing conversions.
• Failing to track conversions, making campaign adjustments difficult.
• Using broad keywords, leading to low-quality clicks.

Final Thoughts: Grow Your Lawn Care Business with Google Ads

Investing in Google Ads can significantly increase your lawn care business’s visibility and lead generation. By targeting the right keywords, optimizing ad copy, and using a well-structured campaign, you’ll attract more local customers and boost your revenue.

Need help setting up or optimizing your Google Ads campaign? Contact our team today for a free consultation!