Affiliate Marketing Canada: How to Get Started to Increase Your Sales

Without question, our increasingly digital age has changed the way businesses market themselves to customers. Companies now possess a varied toolkit of marketing strategies that enable them to improve brand awareness, lead generation, transparency, and credibility. In this article, we discuss how to get started to increase your sales with affiliate marketing Canada.

What is Affiliate Marketing Canada?

Affiliate marketing Canada is a type of marketing that enables a business to earn a commission from products and services sold through an affiliate link on your website. This performance-based strategic partnership involves an “affiliate” (marketer) promoting the products or services of the “seller” (merchant) to customers resulting in a sale. 

As with any commission-based model, you only get money if the referral drives a sale. According to research, in the United States alone affiliate marketing spending has reached an astounding $8.2 billion US in 2022.

How Does Affiliate Marketing Canada Work?

An affiliate link on a website is a specific type of link designed to track the traffic of customers. Basically, it allows you to see where customers (buyers) are coming from. When customers purchase a service or product via the affiliate link, the affiliate then gets paid a commission from the seller for driving that sale.

As with affiliate marketing Canada, it’s a beneficial partnership because the customer has purchased the desired service or product, the seller profits from the sale, and the affiliate takes a percentage of commission for driving the specific sale. Overall, it proves to be a “win-win” scenario for all three parties involved.

How to Start Affiliate Marketing Canada

Affiliate marketing is a cost-effective way for businesses to improve brand awareness, lead generation, and increase overall digital sales. Below are the simple steps anyone can take to start affiliate marketing in Canada.

• Choose a platform – Select which platform you want to use, be it a social channel like TikTok or Instagram, a YouTube channel, or a blog. Conversely, you could decide upon review websites targeting a specific audience.
• Choose your target audience and niche – It is crucial to choose a niche that you are familiar with so you appear genuine to potential customers when recommending specific services or products.
• Join an affiliate program – Depending on the products or services that would appeal to your target audience, there are several types of affiliate programs that you can join, so do your research. 

Conversely, for a business wanting to increase brand awareness and overall sales of a specific service and/or products, the simplest way to start is through an agency that provides effective affiliate marketing services.

Examples of Brand Affiliates

There are numerous examples of affiliates for any brand that range from single individuals to other companies.

1. Social media influencers
2. Blogs
3. Brand influencers
4. Content websites
5. Reward/loyalty program websites
6. Deal/discount websites
7. Coupon websites

The Importance of Affiliate Marketing Canada for Businesses

Affiliate marketing can prove to be an indispensable resource for any business. It provides business owners access to professional marketers who can help grow their businesses. Furthermore, this type of performance-based marketing is an excellent way to gain brand awareness, and reach new audiences who otherwise may not have been familiar with a specific product or service.

Most importantly for small business owners, affiliate marketing is a very cost-effective marketing strategy for any company with a high ROI, regardless of the product or service that is offered.

The Takeaway

In today’s crowded digital marketplace, regardless of the industry, businesses must utilize effective marketing strategies to rise above the competition. Having excellent website design increases credibility, and will target and engage an audience. 

Likewise, executing effectual campaigns from pay-per-click (PPC) management to proven social media marketing are all essential components for marketing any business. Ultimately, these elements in the toolkit will boost brand awareness, reach a target audience,  increase lead generation and maximize sales.

Sarah Bauder

Sarah Bauder is a senior content specialist at Little Dragon Media. Sarah has a degree in journalism and has a decade of experience writing content at numerous renowned publications. She enjoys writing about digital marketing, business, entrepreneurship and more.