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Google ads management. It’s something that every small business needs to be on top of. It doesn’t matter if the business is a local flower shop, an online store, a law firm, a chiropractor, a dentist or construction company. In 2019, it’s got to be obvious that all of the competition is fighting for that number one spot on Google. Some competitors may be able to rank their businesses by maintaining robust blogs, getting customer reviews, optimizing their website and developing a strong content marketing strategy. This also means doing some public......

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bmw-logo

Don’t just follow the outdated logo trends we’re going to discuss here, because they will make your business look bad. Your company logo represents all of your business’s core values, promises and potential benefits all in one image. That’s why it’s so important to come up with a good one. It takes a tremendous amount of skill and insight, both to make the artwork, and plan out the marketing strategies, products, services, tag lines, advertising campaigns, marketing collateral and customer journey that strengthen both your logo and your brand in the eyes......

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New Survey Reveals 63% of Canadians Won’t Buy From A Company With A Poorly Designed Website

We conducted a survey asking 1,000 Canadians if they would purchase from a company with a poorly designed website. We used Google Surveys and targeted males and females between the ages of 18 to 65+ from coast to coast. We asked the following question with three possible responses: Would you buy from a company that has a poorly designed, hard to navigate and outdated website? No. It makes me feel like I can’t trust them. Perhaps. But I’ll have to do more research. Yes. I don’t mind bad-quality websites. A Poorly Designed, Difficult......

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How We the North Became the Toronto Raptors’ Rallying Cry

We The North was officially unveiled as the Toronto Raptors’ new slogan before the start of the NBA playoffs in April of 2014. Today, it’s a chant fans regularly shout out at the games, proudly taking ownership of that fandom and the shared passion of an entire country witnessing their team raising the Larry O’Brien Trophy by winning Game 6 against the Golden State Warriors this past in June. Even with superstar and NBA Finals MVP Kawhi Leonard opting to leave Toronto and head back home to Los Angeles to continue his......

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ttc-streetcar

On an average weekday in 2019, 1.6 million people take 2.76 million separate trips on the TTC. Those trips are divided equally between the subways, which sees 1.34 million people walk through the turnstile, and buses and streetcars, which see 1.34 million people paying the fare. With more than 5.52 million eyeballs staring at the walls on those vehicles while waiting to get to and from work every day, it’s no wonder that out-of-home advertising is standing the test of time, while other forms of advertising, like those featured in newspapers and......

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10 Amazing Web Design Tips To Boost Sales And Grow Your Business

A strong web presence is vital for businesses in our digital age, and web design has a profound impact on users and their choices. Every business owner wants a secure, professional-looking website that encourages conversions – that’s the ultimate goal. Here are 10 amazing web design tips to boost sales and grow your business. Trust Is Everything  Most first-time visitors to your website are researching options and comparing you with similar businesses. They aren’t ready to take the next step of purchasing or making contact. The big question is what drives that......

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6 Content Marketing Tactics For Maximizing Exposure Of Your Toronto Brand

The demand for content is enormous, and likewise, the amount of content available online is almost incalculable. Content marketing is a crucial and strategic digital marketing technique creates and distributes informative and entertaining content to attract and maintain a target audience. This in turn, will drive profitable customer action for a brand. Yet, it can be overwhelming for Toronto brands to decide what is the best strategy to increase exposure. Here are 6 content marketing tactics for maximizing exposure for your Toronto brand. Know Your Audience And Personalized Content  The goal of......

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UX And SEO: How Canadian Companies Can Simultaneously Improve Both – 10 Experts Chime In

UX and SEO complement each other in a number of ways. In fact, user experience and SEO coexist hand in hand to fulfill users’ needs. In this article, 10 marketing experts chime in on how Canadian companies can simultaneously improve both UX and SEO.  SEO Best Practices And The Updates That Search Engines Are Putting Out Emphasize The User Experience “SEO and UX shouldn’t be considered separately, they are intrinsically linked. Major SEO efforts, like improving page speed, providing helpful content, and enabling users to easily navigate around a website are centered......

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Is A Dedicated IP For SEO A Myth Or Reality? - 13 Experts Weigh In

Many small business owners are purchasing shared hosting packages, meaning their domain shares the same IP as hundreds, if not thousands of other websites hosted on the same server. The question then arises as to whether or not having a dedicated IP will help with SEO. In this article, digital marketing and SEO experts weigh in on whether a dedicated IP for SEO is a myth or reality. Having A Dedicated IP May Improve Your SEO, But Not As A Sole Measure “Having a dedicated IP for your website may help you with......

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New Survey Reveals Canadians Choose Restaurants Based Upon the Best Online Reviews

We conducted a study asking 1000 respondents what were factors that likely would make them choose one restaurant over another. We used Google Surveys and targeted males and females between the ages of 18 to 65+ from coast to coast. The graph below reveals the results. Favourable Online Restaurant Reviews Are Imperative When given the choice between 10 different restaurants near them, an astounding 39.2% of respondents indicated that they would choose based upon “the one with the best online reviews”. This is compelling, given that the second most popular response was “the one......

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