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For a local business owner, having a properly optimized Google My Business profile is crucial to driving more customers through the doors and ultimately make more sales. Creating a Google My Business profile starts by submitting your business name, address, phone number, website and hours of operation. But there’s way more to it than that. The back end of a…
With so many Toronto-based and digital marketing agencies promoting their services to local businesses out there today, a business owner might be inclined to think that hiring a Toronto digital marketing agency is as easy as opening the Yellow Pages, closing one’s eyes and simply picking a name. Or perhaps going the technological route and simply Googling the top local…
Google ads management. It’s something that every small business needs to be on top of. It doesn’t matter if the business is a local flower shop, an online store, a law firm, a chiropractor, a dentist or construction company. In 2024, it’s got to be obvious that all of the competition is fighting for that number one spot on Google.…
Don’t just follow the outdated logo trends we’re going to discuss here, because they will make your business look bad. Your company logo represents all of your business’s core values, promises and potential benefits all in one image. That’s why it’s so important to come up with a good one. It takes a tremendous amount of skill and insight, both…
We conducted a survey asking 1,000 Canadians if they would purchase from a company with a poorly designed website. We used Google Surveys and targeted males and females between the ages of 18 to 65+ from coast to coast. We asked the following question with three possible responses: Would you buy from a company that has a poorly designed, hard to…
We The North was officially unveiled as the Toronto Raptors’ new slogan before the start of the NBA playoffs in April of 2014. Today, it’s a chant fans regularly shout out at the games, proudly taking ownership of that fandom and the shared passion of an entire country witnessing their team raising the Larry O’Brien Trophy by winning Game 6…
A strong web presence is vital for businesses in our digital age, and web design has a profound impact on users and their choices. Every business owner wants a secure, professional-looking website that encourages conversions – that’s the ultimate goal. Here's how to increase sales through web design with these 10 amazing tips. Trust Is Everything Most first-time visitors to…
The demand for content is enormous, and likewise, the amount of content available online is almost incalculable. Content marketing is a crucial and strategic digital marketing technique creates and distributes informative and entertaining content to attract and maintain a target audience. This in turn, will drive profitable customer action for a brand. Yet, it can be overwhelming for Toronto brands…
