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A strong web presence is vital for businesses in our digital age, and web design has a profound impact on users and their choices. Every business owner wants a secure, professional-looking website that encourages conversions – that’s the ultimate goal. Here's how to increase sales through web design with these 10 amazing tips. Trust Is Everything Most first-time visitors to…
The demand for content is enormous, and likewise, the amount of content available online is almost incalculable. Content marketing is a crucial and strategic digital marketing technique creates and distributes informative and entertaining content to attract and maintain a target audience. This in turn, will drive profitable customer action for a brand. Yet, it can be overwhelming for Toronto brands…
UX and SEO complement each other in a number of ways. In fact, user experience and SEO coexist hand in hand to fulfill users’ needs. In this article, 10 marketing experts chime in on how Canadian companies can simultaneously improve both UX and SEO. SEO Best Practices And The Updates That Search Engines Are Putting Out Emphasize The User Experience…
Many small business owners are purchasing shared hosting packages, meaning their domain shares the same IP as hundreds, if not thousands of other websites hosted on the same server. The question then arises as to whether or not having a dedicated IP will help with SEO. In this article, digital marketing and SEO experts weigh in on whether a dedicated…
We conducted a study asking 1000 respondents what were factors that likely would make them choose one restaurant over another. We used Google Surveys and targeted males and females between the ages of 18 to 65+ from coast to coast. The graph below reveals the results. Favourable Online Restaurant Reviews Are Imperative When given the choice between 10 different restaurants…
Don’t get lost in the shuffle, keeping track of the changing trends throughout the year is imperative to the survival of small business today more than ever. Marketing trends change direction rapidly like a gust of wind on a cool summers’ night, which makes staying on top of the trends in today’s fast-paced world an extremely daunting task. However, as…
Content still rules for a reason, because it works very well. As a digital marketing technique, content marketing creates and distributes content that is informative and entertaining to a target audience. Providing consumers with valuable information, successfully interacting with them, and building brand awareness are vital for today’s companies. Here are the biggest trends that will shape content marketing, and…
We are in the midst of a digital revolution that is having a huge impact on digital marketing. New and emerging technologies are being adopted so rapidly, that they are significantly influencing marketing strategies. Here are the most important digital marketing trends to pay attention to in the coming year. Artificial Intelligence (AI) Will Revolutionize - Everything The growing consensus…
