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Countries around the world have been contending with the myriad of effects resulting from the global COVID-19 pandemic. Indeed, this crisis with be seen as the defining moment of our modern era. Governments all over the globe have been implementing drastic measures in an attempt to curtail the spread of the virus. In Ontario, the provincial government declared a state…
Your company’s monthly newsletter isn’t worth much if nobody reads it. Unfortunately, most newsletters share this fate—either by relegation to the spam folder or they're left buried and unopened in the depths of the inbox. According to an October 2019 MailChimp study, the average open rate for email marketing campaigns is 21.33 percent. If you want your email marketing campaign…
There are many SEO tactics that work well for dental services, but if you’re a dentist focused on what you do best, you probably don’t know what those tactics are. Let this blog post be your guide and act as your primer towards mastering local search engine optimization for your dental services. Employing just a few of these tips on…
Knowing how to make a sign stand out is of utmost importance if you run a local business that depends on foot traffic. Restaurants, local retail outlets, even the local dive bar. They’re all fighting for the same eyeballs and the same share of the same wallets. That’s why we’ve compiled a list of tips for making a sign stand…
There are many things to consider when designing an employee handbook. The first rule of thumb should be something that every employer seems to overlook: don’t design a boring employee handbook. Every new employee that starts working for your company just assumes that whatever they’re going to read on the first or second day of working for you is going…
Suffice it to say, the education sector is an exceedingly competitive space. The sheer number of schools, colleges, and daycares across Canada is mindboggling. Moreover, over 90% of users never venture past page 1 of an online search. That said, it’s crucial for institutions like schools, daycares, and colleges to utilize search engine optimization (SEO) to increase search rankings, and…
When you think of putting together a brochure for your company or project, you probably think of something that folds in thirds, has a generic stock photo on the front of someone smiling and features a few nice headings with some text on a white background. While most brochure designs you pick up at your doctor’s office follow this template,…
The idea of marketing a nightclub event with flyers is something that will never get old. That’s true no matter how many social media platforms are out there selling you data on the young millennial demographic that sits on Facebook, Instagram and WhatsApp making plans to go out next Friday and Saturday night. Why? Because handing out flyers pushing the…
