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What is Google Ads Expert or Specialist? How to Hire One?

At Little Dragon, we've been helping businesses in Canada and the US with their Google Ads campaigns for over a decade. You might have tried running your own Google Ads campaigns, and have seen how much expertise, work and effort it takes to generate a positive ROI... Ensuring your Google Ads campaigns are ROI-positive takes time, expertise, and ongoing optimization.…
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How to Register & Incorporate a Business in Ontario?

You want to start your own business in the beautiful province of Ontario and not sure where to start? You're at the right place. At Little Dragon Media, we know a thing or two about registering a new business in Ontario, as we've been working with new Ontario business owners for over a decade now, to help them kickstart their…
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SEO vs Google Ads: Where to Put Your Money in 2024?

At Little Dragon Media, a lot of clients and prospects often ask us if they should invest in SEO or Google Ads. Now, while our answer is always "If you can afford it, you should do both!" (for several reasons) we understand that some businesses are dealing with a small budget and can only afford one of these marketing channels.…
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What is Google Ads Editor and What Can You Do With It?

At Little Dragon Media, we manage and optimize a ton of Google Ads account on behalf of our clients, and I can tell you that Google Ads Editor is a lifesaver for advanced users like us. In this post, I'll break down what Google Ads Editor is and what you can do with it, so you can determine whether or…
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An image of a lawyer and a marketer shaking hands in an outdoor urban setting.

Top 8 Marketing & Advertising Tips for Lawyers, Attorneys and Law Firms

Navigating the legal market's complexities requires more than just a deep understanding of the law; it also demands a strategic marketing approach that resonates with potential clients and sets you apart from the competition. There’s a reason, after all, that in 2024 83% of law firms hire external agencies to handle their digital marketing strategies.  Here at Little Dragon Media,…
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15 Elements Every Lawyer’s Website Needs To Have for Maximum ROI

In 2024, every law firm and lawyer has (or should have!) a professional website that lists all the details about the law firm and its services. It's the foundation of a lawyer's marketing plan. However, from our experience here at Little Dragon Media, very few law firms have websites that actually generate leads consistently! Now, whether you are engaging in…
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Top 8 Small Business Insurance Providers in Canada (2024)

In a survey conducted by Deloitte, it was revealed that about 25% of small business owners do not have any form of business insurance in Canada. It’s even worse among our southern neighbours, where 44% of business owners forego insurance. Before we dive deeper into each company and their offerings, here's a quick comparison table of some of the most popular…
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Ownr – Legit or No? We Review The Company, Service & Fees

If you've discovered the latest million-dollar idea, or have a plan to disrupt legacy business models, you may be eager to launch your own company. Ownr (https://www.ownr.co) is a Canadian company that labels itself as a one-stop shop to register, incorporate, create legal agreements, and manage employees. All on a single platform. But, does Ownr live up to the hype?…
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