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Navigating the legal market's complexities requires more than just a deep understanding of the law; it also demands a strategic marketing approach that resonates with potential clients and sets you apart from the competition. There’s a reason, after all, that in 2024 83% of law firms hire external agencies to handle their digital marketing strategies. Here at Little Dragon Media,…
In 2024, every law firm and lawyer has (or should have!) a professional website that lists all the details about the law firm and its services. It's the foundation of a lawyer's marketing plan. However, from our experience here at Little Dragon Media, very few law firms have websites that actually generate leads consistently! Now, whether you are engaging in…
In a survey conducted by Deloitte, it was revealed that about 25% of small business owners do not have any form of business insurance in Canada. It’s even worse among our southern neighbours, where 44% of business owners forego insurance. Before we dive deeper into each company and their offerings, here's a quick comparison table of some of the most popular…
If you've discovered the latest million-dollar idea, or have a plan to disrupt legacy business models, you may be eager to launch your own company. Ownr (https://www.ownr.co) is a Canadian company that labels itself as a one-stop shop to register, incorporate, create legal agreements, and manage employees. All on a single platform. But, does Ownr live up to the hype?…
If you've had a "Google Ads Account Strategist" reach out to you and offer to help you optimize your account, the first thing you need to know is that these reps do NOT work for Google. This may seem obvious to people in the marketing industry like us. However, I've noticed that many of our Google Ads clients aren't aware…
Since our company's previous business insurance policy expired, I decided to look into other options for business insurance in Canada, to see if I can find a better policy. That's how I stumbled upon a highly-reviewed insurance company called Zensurance (www.zensurance.com). Zensurance Overview & Reviews Company Name: Zensurance Brokers inc Website URL: www.zensurance.com Address: 200 University Ave #1301, Toronto, ON…
You may be wondering what business insurance is, whether it applies to your specific industry, and what type of coverage you should get as an entrepeneur or small business owner... In this post, I'll break it all down for you, as our small business insurance policy has been quite handy to cover us during an unexpected event that happened earlier…
If you're running lead gen campaigns on Google Ads, you probably have dealt (or are dealing with) spammy form submissions, despite setting up captchas. It's frustrating, I know! No Google Ads account is immune to this issue, especially when you are grow large enough that you are getting hundreds or thousands of clicks per day. Now, while there is no…
