2024 Promo: $599/month Google Ads Management Package. Learn more
2024 Promo: $599/month Google Ads Management Package. Learn more
2024 Promo: $599/month Google Ads Management Package. Learn more
As a PPC agency, we often ask ourselves this question when launching a new remarketing campaign for a client with a limited ad budget.
Ideally, you want to do both, but not all clients have the budget for it, so we often have to choose one.
Ultimately, whether remarketing on Facebook Ads is “better” than Google Ads (including Google Display Network and RLSA) depends on your specific campaign goals, target audience, and where your audience spends their time.
Both platforms have unique advantages and can be highly effective for remarketing campaigns under the right circumstances. Here’s a comparison to help determine which might be better for your needs:
Ultimately, the “better” platform for remarketing depends on your specific needs and goals. Many businesses find that using both Google Ads and Facebook Ads in a complementary manner allows them to cover all bases, reaching potential customers at different stages of their decision-making process and across different parts of the digital landscape.
Tech Entrepreneur, Author, and CEO of Little Dragon Media. Passionate about entrepreneurship, philanthropy, digital marketing, blockchain, finance, investing, health fitness & nonprofits.
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