According to research, in 2020 there are now an astounding 3 billion registered social media users worldwide. Given that astronomical statistic, it is understandable why social media management is imperative for any business to succeed in our digital age. In addition, components like branding services and content creation to create brand awareness are essential for any company to maximize growth and flourish. In this article, marketing experts discuss the 7 top tools for social media management in 2020.
“According to me, Hootsuite software is thus far the best social media management tool in 2020.
Pros of Hootsuite:
Firstly the tool has a 30-day free trial and my company pays $599 per month to operate it.
Being such a comprehensive platform, there are several things that I love about Hootsuite, some benefits are, being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
Cons of Hootsuite: Well I think the reporting feature of Hootsuite is slightly complicated and can be more intuitive.”
Sanket Abhay Desai, Digital Marketing Associate, JPMorgan Chase
“The top social media tools this year focus on quality graphics and the ability to schedule.
There are many platforms that have popped up in the last few months, but the one our team trusts the most is Canva. This easy-to-use image editor allows you to create social graphics, resize them easily, and ensure they are top-quality.
Now that you have beautiful graphics that you want to share, it’s time to schedule them – CoSchedule is our team’s go-to for social media campaign management. The platform allows you to easily schedule campaigns, track their analytics, and edit them with ease.”
Ashley Sterling, Director of Operations, The Loop Marketing
“Buffer is a great tool for social media management-especially in 2020. During this period of global pandemic, even micro-businesses need to have some online presence and social media management is an easy place for many to start. Buffer is a great tool for small businesses for several reasons.
The lowest-priced package for Buffer is currently only $15 per month and includes up to eight social media accounts. Most small businesses do not need to be on every social media platform. Buffer’s maximum account limit of eight is adequate for most.
Buffer’s tools are very user-friendly for laypersons. With the pandemic, solopreneurs who do not even use social media in their personal life are now trying to manage social media accounts. Buffer has one of the most intuitive platforms for posting to several social media accounts.
Buffer users with a paid subscription can schedule a minimum of 100 posts. For a small business with three social accounts, this means they can post daily to each account for up to one month in advance. That is a great convenience for a small business owner, who can spend a short period of time posting to social media in advance versus having to login every day.
There are a few social media tools with more bells and whistles but Buffer covers the basics in its entry-level priced package for many small businesses. For those with more complex needs, Buffer has additional tools to help with analyzing and reporting for social media.”
Katherine Hunter-Blyden, Principal, KHB Marketing
“The social media platform has become the most powerful platform in today’s time. It is used for promoting brands, increasing revenue, and driving the traffic. Online businesses manage the increasing power and numbers of social media management tools.
Social media management encloses many moving pieces in the process of managing online interaction and content on social media channels like Facebook, LinkedIn, Instagram, YouTube, etc. It becomes the online face of the company which promotes and sells products. A social media manager performs activities associates with social media with some tasks, from creating, scheduling all the content to analyze data, and engage it with
Here’s is the list of Best Top Tool for Social Media Management in 2020:
Iconosquare – As it is started as a social media tool for fashion brands, Iconosquare has a multitude of features such as page analytics, community management, and post publishing. It can maintain your results, engage with the followers, and publish content systematically.
Key Benefits: Quick Scheduler and Auto-Posting
Buffer – Buffer offers a range of solutions for marketers. The social media tool can streamline engagement and results on social media with all the basic attributes from team approvals and collaborations to the dynamic calendar. Marketers have the ability to engage with the customers directly from the platform and analyze campaigns.
Key Benefits: Publishing over the Instagram feature and Analytics which work with the reports and statistics for Facebook, Twitter, and Instagram.
Falcon – Falcon is known for monitoring and social listening. They have helped marketers with brand reputation challenges. With the collaborative, UI they deliver personalized brand experience across several digital touchpoints.
Key Benefits: Monitor reputation and brand reach and one profile, all data.
The above mentioned top social media management tools of 2020 all offer different features that cover several aspects of social media needs. These superior tools are meant to help you set new standards in your industry and showcase your brand as a worthy authority in your line of work.”
Shagun Chauhan, Business Consultant, iFour Technolab Pvt Ltd
“I have found that SEMRush is one of the best all-in-one tools you can use to manage your social media. With SEMRush you have the ability to schedule and manage all of your posts on different platforms from Pinterest to Facebook, to Instagram! You can also create, manage, and optimize your social media ads. And get an in-depth view of your performance with analytics for platforms practically every platform you can think of. With SEMRush you can also evaluate SEO and keyword performance for both you and your competitors. It includes a site audit tool, analytics tracker, backlink audit, brand monitoring, and more. Their prices/plans range from $99-$399 a month or you can be billed annually and save 16%.
If you are looking for a more streamlined and easy to learn tool for social media management, Buffer is for you. They have streamlined and simplified the process so you can get started fast. You can publish, engage, analyze analytics, and have team collaboration on everything. Plus they have a free plan, if you want a bit more the prices range from $15-$399 a month with a 14-day free trial so you can test it out before committing.
If worst comes to worst you can also always hire an agency. It may seem like a stupid thing to do at first but an agency actually makes and saves you money if you hire the right one.”
Mia Liang, Digital Marketing Apprentice, Upgrow
“The Social Pilot platform is everything you need to hit your social media marketing goals and grow like crazy. It helps in powerful publishing, insightful analytics, and seamless collaboration. The marketers can add all of their social media accounts and post updates without worrying about the limits.
The marketers can get powerful social media analytic reports with a single click. The reports will then help marketers to make critical decisions to improve engagement and finetune the social media strategy. With the trustable social media engagement too that finely filters the conversation, reply to all comments on the posts and messages in real-time.
The marketers can do all the essential tasks, including integrating social accounts, doing bulk scheduling, content curation, and brand management, using the platform. Repeating post and rescheduling content is a breeze, and the platform serves an excellent reporting system that alerts you to any problems in feed immediately.”
Gintaras Steponkus, Blogger & Marketing Manager, Solid Guides
The proliferation of social media usage over the past few years has been monumental. Now more than ever, social media management is crucial to successfully market any business, regardless of its size. Social media is a fantastic way to easily create brand awareness by consistently targeting traffic to your company website, which in turn, will increase sales and ROI.
Sarah Bauder is a senior content specialist at Little Dragon Media. Sarah has a degree in journalism and has a decade of experience writing content at numerous renowned publications. She enjoys writing about digital marketing, business, entrepreneurship and more.
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