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Content still rules for a reason, because it works very well. As a digital marketing technique, content marketing creates and distributes content that is informative and entertaining to a target audience. Providing consumers with valuable information, successfully interacting with them, and building brand awareness are vital for today’s companies. Here are the biggest trends that will shape content marketing, and…
We are in the midst of a digital revolution that is having a huge impact on digital marketing. New and emerging technologies are being adopted so rapidly, that they are significantly influencing marketing strategies. Here are the most important digital marketing trends to pay attention to in the coming year. Artificial Intelligence (AI) Will Revolutionize - Everything The growing consensus…
Search Engine Optimization is an ever-evolving entity. In fact, SEO changes at such a frenetic pace, oft times it’s difficult to keep up with the latest trends. Considering 91% of users never go past page 1 of a Google search, we here at Little Dragon understand the fine art of ranking on search. The more exposure a business gets, generating…
One of the preeminent American art directors and graphic designers of the twentieth century was Paul Rand. Renowned for his designs of corporate logos, Rand was responsible for some of the most recognizable brands including the logos for IBM, UPS, Westinghouse, and ABC, just to name a few. Inarguably a genius of design, he once famously stated, “If, in the…
At Little Dragon Media, our mission is simple: to help Toronto-based businesses generate more leads and sales through professional web development and digital marketing. Our proven digital approach improves user experiences and sales for clients and others have recently taken note of our work. We have recently received our first client reviews on Clutch.co. The firm evaluates thousands of B2B…
On October 17, 2018, the paradigm shifted. The date will forever be known in the annals of history, as the day recreational cannabis was legalized in Canada. A very big deal considering there is only one other country that has completely legalized marijuana from production to distribution – Uruguay (yes, Uruguay). The “Weed Wave” is coming to the fair land…
Whether you're searching for the right web design agency to build your next project or looking for the right SEO partner to white-label services, the approach and the systems in place with which agencies work under make a huge difference. And of course, with each different agency process and system come different agency experiences and results. Here at Little Dragon Media,…
In this social media infographic, you'll discover the top social media sites influencing consumer buying behaviour today. Without question ever since web 2.0 hit the scene the cultural impact of social media single-handedly turned the advertising and media industry up and over its head. Online communities like Digg and Reddit and Myspace and Facebook and Twitter and Instagram and Pinterest…
