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We conducted a survey asking 1,000 Canadians if they would purchase from a company with a poorly designed website. We used Google Surveys and targeted males and females between the ages of 18 to 65+ from coast to coast. We asked the following question with three possible responses: Would you buy from a company that has a poorly designed, hard to…
One of the preeminent American art directors and graphic designers of the twentieth century was Paul Rand. Renowned for his designs of corporate logos, Rand was responsible for some of the most recognizable brands including the logos for IBM, UPS, Westinghouse, and ABC, just to name a few. Inarguably a genius of design, he once famously stated, “If, in the…
Digital marketing represents a great opportunity for Canadian businesses of all sizes, but it's also easy to waste your time and money if you don't know what you're doing. Whether you're doing SEO, Social Media, PPC or any other type of online marketing, getting a positive ROI from digital marketing requires hard work and dedication to understand your audience and…
