Journey Capital – Good Lender for Startups? [2025 Review]

Journey Capital Logo

Journey Capital (www.JourneyCapital.ca) is one of the most popular alternative lenders for businesses looking for quick and flexible financing solutions, especially those that have been rejected by traditional financial institutions like banks and credit unions. In this article, we will take an in-depth look into the services it offers, the application process, and reviews by customers.

IMPORTANT 2025 TIP:

➔ Are your debts holding you back? Probably better to avoid getting yet another loan. See if you can get 50% to 70% debt relief through Consolidated Credit of Canada.

Journey Capital Overview

Journey Capital is a digital lender headquartered in Montreal, Quebec. The main focus of the company is to serve small businesses. Their easy online application process and quick approvals made the company quickly gain popularity amongst small businesses. 

  • Official Name: Journey Capital
  • Website: https://www.journeycapital.ca/
  • Canada Headquarters: Montréal, Québec, Canada
  • Phone Number: 1 877-781-0148
  • Email: info@journeycapital.ca
  • Trustpilot: 4.9/5 (96+ reviews)

💼 Loans & Financing Provided by Journey Capital

Journey Capital offers three core financing options tailored to Canadian small businesses. Whether you’re scaling up or navigating a cash flow dip, here’s a breakdown of what each solution offers:

📊 Business Term Loan

Journey Capital provides fixed-term loans ranging from $10,000 to $500,000, with funding available within 24 hours after approval.

Loan terms run between 4 and 24 months, which is shorter than typical bank offerings. If you need a higher loan amount, Merchant Growth may be able to provide up to $800,000.

Rates are competitive for online lending—higher than banks, but offset by speed and ease. Pricing varies based on credit health, and their advisors can walk you through your personalized options.

Eligibility: Incorporated in Canada, a Canadian business bank account, 6+ months in operation, and at least $100,000 in annual revenue.

💳 Business Line of Credit

With up to $500,000 available, Journey Capital’s line of credit acts as a safety net—use only what you need, when you need it. You can withdraw amounts from $500 to your total approved limit.

Same approval criteria as the term loan apply.

🔁 Flex Funds

Need flexible repayment? Flex Funds provide a lump-sum upfront (between $5,000–$300,000) with a fixed cost of borrowing. The repayment term doesn’t affect the total cost—great for budgeting.

🚀 Loan Process at Journey Capital

Journey Capital logo
Logo of Journey Capital. Credit: JourneyCapital.ca

Getting funding through Journey Capital is fast and frictionless. Here’s what the process looks like:

1. Choose Your Product: Pick from term loans, credit lines, or flex funds based on your business needs.

2. Pre-Qualify: Submit a pre-qualification form online. It’s fast, and helps you see if you meet the criteria.

3. Application: Provide more details about your business, finances, and funding needs in a secure application.

4. Get a Personalized Offer: A Journey Capital rep will reach out to tailor an offer and request supporting documents.

5. Get Funded: Once approved, the funds can hit your business account in as little as 24 hours.

⚠️ If your business doesn’t qualify due to existing debt, consider debt relief services like those offered by Consolidated Credit Canada.

🌟 Customer Feedback and Reviews

Journey Capital maintains a strong reputation for its transparent service and professional guidance. Let’s take a closer look at how customers rate them:

⭐ Trustpilot: 4.9/5 Stars

Based on 96 reviews, Journey Capital boasts a 4.9-star rating with zero negative reviews (no 1, 2, or 3-star ratings). Users frequently praise the company’s helpful staff, fast process, and consistent communication.

This level of feedback shows they are a solid option for Canadian businesses looking for reliable alternative financing.

👍Advantages of Choosing Journey Capital

Easy application process: The application process at Journey Capital is quite smooth. The pre-qualification form ensures that everyone who is submitting the form qualifies for the service. 

Quick funding: The approval process and funding process is quick, as highlighted by the dozens of 5-star reviewers on Trustpilot. Compared to this, banks can take several weeks to process loan applications and release funding. 

Multiple options: Journey Capital offers three main products. These options can be tailored to the business’s unique needs. 

Easy payments and balance inquiry: Payments are automated, which makes them hassle-free. Users can easily check the balance they owe by logging in to a portal. 

👎Disadvantages of Choosing Journey Capital

High interest rates: Because Journey Capital is an alternative lender, its rates are higher than those of conventional banks. Now, keep in mind that thstands true with any other alternative business lender, not just Jouney Capital 

Not for new businesses: To qualify for a loan, the business owner must have an operating history of at least 6 months, and annual sales must be at least $100,000. So, Journey Capital is not an ideal option for businesses just starting out. If you do not qualify for a loan with Journey Capital, you can try Swoop to find other alternative loan options. However, if your outstanding debts make you ineligible, consider debt relief from Consolidated Credit Canada.

Weigh Your Options! Compare Different Lenders.

As a small business owner myself, I understand the importance of having cashflow and working capital. Most small businesses will all come to a point where they need financing options, whether it’s for marketing campaigns, scaling operations, targeting new markets or even purchasing equipment. It’s important for each business owner to understand what financing options they have, and compare offers from at least 2-3 different business lenders.

Traditional financial institutions like banks should always be your #1 stop, but if they reject your application, alternative lenders like Journey Capital are your next best bet. Traditional financial institutions can also be quite slow in loan processing and have extensive requirements. This is where alternative small business lenders like Journey Capital step in. They are located in BC, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Nova Scotia, New Brunswick and every other province or territory. 

Provider Loan Amount Funding Speed Term Length Min Revenue Min Time in Business
Journey Capital $5,000 – $500,000 24 hours 4–24 months $100,000 6+ months
Merchant Growth $5,000 – $800,000 24–48 hours Up to 36 months $120,000 6+ months
Driven Financial $10,000 – $250,000 1–2 business days 3–18 months $80,000 3+ months
Swoop Funding $5,000 – $5,000,000 1–5 business days 6–60 months Varies 6+ months

IMPORTANT 2025 TIPS:

➔ Are your debts holding you back? See if you can get 50% debt relief through Consolidated Credit Canada.

➔ Can’t find the right loan through conventional lenders? Swoop might be able to help. (Note the potential for higher financing costs and interest charges)

Final Thoughts: Should You Choose Journey Capital?

Journey Capital boasts a 4.9/5 rating on Trustpilot, which reflects the high satisfaction levels of the company’s customers.  Even though Journey Capital’s interest rates are higher compared to traditional banks, the detailed guidance by Journey Capital’s representatives and the quick funding process are what make it a great option for small businesses. 

However, it is important to be careful about the rates/terms and shop around with 2-3 additional lenders to make sure you are getting the best rate and repayment terms. We have compared Journey Capital with one other alternative lender, Merchant Growth. We encourage you to read the article and compare which platform provides the best financing terms for your business. You can also use Swoop to get connected with alternative lenders.

Invest In Your Growth Marketing

Getting financing in one thing, but what you do with your loans is another. Investing your newly secured loans in marketing will help your business acquire new customers and increase revenue. Without proper marketing, your business will fail to grow regardless of how many loans or grants you are able to secure. At Little Dragon Media, we have extensive experience in helping small businesses grow and increase revenue through cutting-edge SEO, Google Ads Campaigns, as well as Shopify and WordPress Development.

❓ Frequently Asked Questions About Journey Capital

✅ What is Journey Capital?

Journey Capital is a Canadian lender offering fast business financing options like term loans, lines of credit, and flex funds to small businesses across Canada.

⏱ How fast can I get funding?

If approved, you can receive funds within 24 hours.

📊 What’s the minimum business revenue required?

Your business must make at least $100,000 annually to qualify.

📅 How long must my business be active?

You need to have at least 6 months of operational history.

💰 What’s the max loan amount I can apply for?

Depending on your credit profile and eligibility, Journey Capital offers up to $500,000.

🔁 What are Flex Funds?

Flex Funds give you a lump sum upfront with a fixed borrowing cost, no matter how quickly or slowly you repay it.

📞 Can I speak with someone during the process?

Yes! A loan advisor will contact you after your pre-qualification to help customize the offer and walk you through the next steps.

🚫 What if I don’t qualify?

If you’re denied due to debt or credit issues, you may want to explore debt relief options first and apply later.

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