For centuries, placards and posters have been used to advertise all manner of businesses. However, with the advent of lithography in the mid-19th century, advertising posters were able to be mass-produced. Furthermore, the Industrial Revolution changed the consumer landscape, making mass-produced products readily available to consumers for the first time in history. 

In our modern age, advertising posters are an exceedingly cost-effective means of reaching a target audience. A well-designed advertising poster is an excellent way to attract the attention of potential customers in today’s crowded marketplace. In addition, it is an essential component of the marketing strategy of any business, which should include elements such as phenomenal website design. In this article, we discuss why poster advertising is an important marketing tool.

Poster Advertising is Cost-Effective

The cost-effectiveness of poster advertising makes it an essential component to the marketing strategy of any business. As a marketing tool, a well-designed poster campaign increases ROI for a business by grabbing the attention of a target audience in a cost-effective manner. 

The effectiveness of advertising posters can be utilized both in the real world and online. Professionally-designed advertising posters offer the unique ability to attract an audience regardless of the milieu. Whether potential consumers see a poster at a street corner or on the internet, as a marketing tool it provides a highly cost-effective method of creating brand exposure.

Advertising Posters are Incredibly Visible

Another reason why posters are an important marketing tool is the visibility they provide for a business. Advertising posters can be virtually anywhere, making them a fantastic way to communicate goods or services offered by your business. 

When strategically placed in areas of high foot traffic, advertising posters can be seen by a large volume of people. For instance, in Canada’s largest metropolis, Toronto, one of the busiest intersections is located at the corner of Yonge and Dundas streets. 

Based upon data collected by TOCore (a city initiative tasked with the urban development of the downtown core), an estimated 90,000 to 100,000 pedestrians cross that intersection in any given 24-hour period. Therefore, any poster campaign placed in the vicinity would be able to reach an equal number of people every day.

Poster Advertising Increases Credibility 

First impressions are essential for the success of any business. Building trust with customers is vital for the creation of brand credibility. This, in turn, can improve conversion rates and increase the growth of a business.

Poster advertising, coupled with a proven marketing strategy that includes elements like branding strategy, website design, and effective SEO increases credibility, engages a target audience, and ultimately drives sales.

Continuous Brand Exposure

An additional reason why poster advertising is such an important marketing tool, is continuous brand exposure. Advertising posters offer more longevity to convey your message and reach more potential consumers, compared to some other forms of marketing materials. 

This is particularly true when advertising posters are strategically placed in areas with high volumes of pedestrian traffic. The potential to reach your target audience and improve conversion rates increases exponentially with poster advertising.

Advertising Posters Offer Repetition

Poster advertising offers a fantastic method of repeated engagement with an audience. Strategic placement of advertising posters, for instance at numerous bus stops or on several lamp posts on a busy street, is a great way to convey your message and brand with repetition.

Repetition is a necessary element in creating brand awareness. In fact, research has shown that repetition in advertising and marketing is crucial for improving conversion rates and increasing sales. 

Versatility With Poster Advertising

A key component of why poster advertising is essential for any marketing strategy is its versatility. Unlike other marketing materials that adhere to a specific style and size such as a brochure or flyer, advertising posters can be designed in numerous sizes and shapes.

There are endless graphic design and imagery options with advertising posters. As a marketing tool, poster advertising provides countless possibilities for custom designs that can reach different audiences. Poster advertising provides business owners with the opportunity to create different versions of a poster campaign for every occasion, allowing for different templates to be tested to ascertain which version will drive the most sales.

Key Takeaway

In today’s crowded marketplace, businesses must utilize all available marketing tools. Attracting a target audience, increasing brand awareness, and building brand credibility to drive sales and improve conversion rates are all essential aspects of the success of a business. 

Advertising poster design is a highly effective tool in a marketing toolkit for grabbing the attention of a target audience and increasing the ROI of any business, regardless of the industry.

Sarah Bauder

Sarah Bauder is a senior content specialist at Little Dragon Media. Sarah has a degree in journalism and has a decade of experience writing content at numerous renowned publications. She enjoys writing about digital marketing, business, entrepreneurship and more.