150 Online Marketing Tools That Will Make You A Better Marketer

If you own an online business and currently work without online marketing tools, you’re short-changing yourself on a huge competitive advantage.

In today’s tech-savvy world, marketers today have access to some pretty amazing (and free) tools that help manage the chaotic digital workload.

Whether you’re looking for online analytical tools to help you contextualize an ocean of data or social media tools to help you pre-schedule and automate social media posts throughout the year or online content marketing tools to help you come up with a list of killer blog titles, there’s a tool for just about any digital marketing practice.

Below we share an infographic illustrating 150 of the best online marketing tools available to you today. And yes, we’re sure they’ll make you a better marketer.

Let’s get straight into it.



digital marketing tools graph

Here’s the full list writen out for your reference:

Site Audience Comparison Tools

  1. SimilarWeb
  2. Compete
  3. Alexa
  4. Google Analytics
  5. Experian

Digital Analytics Tools

  1. Google Analytics
  2. Google Analytics Premium
  3. Adobe Analytics
  4. Kissmetrics
  5. MixPanel

SEO Keyword Analysis

  1. Google Keyword Planner
  2. Google Trends
  3. SEMrush
  4. Bing Ads
  5. Ubersuggest

SEO Rank Checking

  1. Google Search Console
  2. Moz
  3. Advanced Web Ranking
  4. Searchmetrics
  5. BrightEdge

SEO SIte Crawling

  1. Screaming Frog
  2. Google Search Console
  3. Bing Ads
  4. XML-Sitemaps
  5. Yoast

SEO Backlink Analysis

  1. Bing Ads
  2. Google Search Console
  3. Majestic
  4. Moz
  5. Link Research Tools

AdWords Paid Search Analysis

  1. Google Adwords
  2. Searchmetrics
  3. WordStream
  4. SEM Rush
  5. SpyFu

Influencer Outreach

  1. Klout
  2. BuzzStream
  3. Traakr
  4. Onalytica
  5. Followerwonk

Data Management

  1. Cxense
  2. Krux
  3. Neustar
  4. Oracle
  5. Adobe Audience Manager

Page Tools Engagement

  1. Google Analytics
  2. HotJar
  3. Clicktale
  4. CrazyEgg
  5. Tea Leaf

Content Management

  1. EPR
  2. Sitecore
  3. Adobe Experience Manager
  4. Acquia
  5. Oracle

Blogging Tools

  1. WordPress
  2. HubSpot
  3. Moveable Type
  4. Expression Engine
  5. Drupal

Content Creation

  1. Evernote
  2. Ifitt
  3. Feedly
  4. Scoop It
  5. Cronycle

Landing Page Creation

  1. Unbounce
  2. LeadPages
  3. Instapage
  4. Interactive
  5. Optimizely

Digital Asset Management

  1. Adobe Experience Manager
  2. Wistia
  3. Vimeo
  4. Uberflip
  5. Placeit

On-site Push Notification

  1. HelloBar
  2. BrightInfo
  3. Evergage
  4. Bounce Exchange
  5. SaleCycle


  1. Evergage
  2. Barilliance
  3. Marketizator
  4. SalesCycle
  5. Monetate

Push Notifications And Retargeting

  1. Cloud IQ
  2. SalesCycle
  3. Optilead
  4. Fresh Relevance
  5. Pure 360

A/B Split-Testing Tools

  1. Convert
  2. Visual Optimizer
  3. Optimizely
  4. Oracle
  5. Adobe Target

eCommerce Management

  1. Magento
  2. Woo Themes
  3. Shopify
  4. Presta Shop
  5. Actinic

Product And Customer Review Tools

  1. Trust Pilot
  2. Feefo
  3. Yotpo
  4. Bazaarvoice
  5. Reevoo

Call Tracking

  1. Infinity
  2. Convirza
  3. Response Tap
  4. CallTrackingMetrics
  5. CallRail

Live Chat

  1. Olark
  2. Tawk
  3. LiveChat
  4. LivePerson
  5. TouchCommerce

Social Media Publishing

  1. HootSuite
  2. Buffer
  3. SproutSocial
  4. Cision
  5. FalconSocial

Social Media Listening

  1. SocialMention
  2. TalkWalkerAlerts
  3. BuzzSumo
  4. Social Crawlytics
  5. Sysomos

Social Media Campaigns

  1. ShortStack
  2. SpredFast
  3. WooBox
  4. PageModo
  5. TabFoundry

Online Customer Service

  1. Zendesk
  2. Help Scout
  3. Satisfaction
  4. FreshDesk
  5. Groove

Marketing Cloud CRM

  1. HubSpot
  2. Marketo
  3. Sales Force
  4. Oracle
  5. Adobe Marketing Cloud

Email Service Providers

  1. MailChimp
  2. DotMailer
  3. GetResponse
  4. AWeber
  5. Act-On


Source: Smart Insights

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