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Struggling with low local traffic? Local SEO is different from Global SEO and involves different strategies. In this post, I'll provide you with 10 strategies you can implement immediately to boost your local rankings: 1. Optimize the Google Business Profile (GBP) Ensure NAP Consistency: Verify that the Name, Address, and Phone number are accurate and consistent across all online platforms.…
If you’ve ever managed Google Ads campaigns, you’ve likely faced this question: Should I pair Search with PMAX or stick with Search + Display? It’s a fair debate, especially when lead generation is your goal and you're thinking about adding remarketing too. Let’s break this down together in plain English, no fluff, and see what makes sense for your business.…
As a digital marketing agency owner, I understand people's growing reliance on AI tools like ChatGPT, Gemini, and others for creating content, especially for those that create content at scale. We can all agree that these tools are fantastic for boosting productivity, but small business clients often ask me, “Should I use AI to create content? Can AI-generated content be…
If you're looking for a business for sale in Toronto, Ottawa, Mississauga, Hamilton, Brampton or anywhere else in Ontario, you're at the right place. Here are some of my favourite places to find businesses to buy: Realtor.ca Realtor is one of the best sources to find retail businesses for sale in Toronto or Ontario in general, as that's where they…
Whether you just launched your business, or already have a business that you're trying to grow, this article is for you. As a small business owner myself, I know all too well the struggles that some business owners in Canada are going through when it comes to marketing their small business. In this post, I want to cover all the…
One of the major issues faced by small businesses is securing financing for growth and expansion. Traditional banks usually ask for a good credit score and/or collateral for the loan which disqualifies many small businesses. This is where alternative business lenders like Swoop Funding step in. Swoop Funding is a specialized business loan broker that works with banks and alternative lenders. They…
Small businesses are the backbone of British Columbia’s economy, comprising 98% of all businesses in the province. These small enterprises play a pivotal role in generating employment and economic activity. They contribute 34% to B.C.'s GDP—the highest share in Canada—and provide nearly one-third of all jobs in the province, supporting local communities and fostering entrepreneurial spirit. Despite their importance, these…
Securing financing is one of the biggest challenges for small businesses. As of December 2022, Canada had 1.22 million employer businesses, with 97.8% classified as small businesses. As of December 2022, Ontario had approximately 444,702 small businesses, representing 36.5% of all small businesses in Canada. Small businesses typically struggle to gain easy access to financing to grow their business. The…
