If you’re running a business and optimizing your marketing strategy, knowing Canada’s most popular social media networks can be worth more than its weight in gold.

Without question, social media has evolved into a serious marketing tool and used by both small and big business.

Why is this?

Is it because marketers can pay less than $3 to reach 1000 people? Or is it because marketers no longer have to pull teeth to get contact information from prospects? Or is it because social media is an incredibly influential tool that hyper-accelerates world-of-mouth marketing?

Get this: Facebook alone influences 52% of consumers’ online and off-line purchases.

But it doesn’t stop there.

Pinterest influences 46%, Instagram influences 43% and Twitter influences 36% of consumer purchases — all undeniable numbers when you put them into context.

However, with all the social media noise pumping through the social-sphere, many business owners and marketers today still are unsure which channels are best for social media marketing optimization.

If you’re in this boat, you’re not alone.

In this social media infographic you will learn:

– Canada’s most popular social media networks.

– How frequent Canadians use their favourite social media networks.

– The most popular social media networks in Canada preferred by the self-employed.

Take a gander below. If you have any questions or insights feel free to share them with us in our comments section.

Summary

If you’re looking to optimize your marketing strategy, you’ll want to make sure your brand finds the biggest marketing fishing holes available. You’ll want to position your brand in front of as many targeted prospects as possible and gain insights on how to improve your overall conversion rates. When you improve your conversion rates, you’ll drastically improve your online sales and ultimately optimize your social media marketing.

Remember: After identifying where your customers hang out off-line; identify where they hang out online. Facebook, Pinterest, Instagram, Twitter and even LinkedIn are all reliable social media networks with highly-engaged communities for marketers to leverage. If you have any questions about how to market on any one of Canada’s most popular social media networks, feel free to contact us. Until next post! Cheers!

Seph Walter

Seph is a HubSpot and Google certified Digital Marketing Director and Web Designer with over 6+ years experience developing digital strategies for startups and marketing agencies.