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There’s only one rule of business copywriting. Whether you follow this rule can make the difference between closing a sale and letting a lead slip away. Joseph Sugarman literally wrote the book on modern copywriting. In his seminal guide The Adweek Copywriting Handbook, Sugarman explains that the first and most important rule of copywriting is to hook the reader with…
LinkedIn is one of the fastest-growing social platforms. In Q2 2020, the Microsoft-owned social network’s revenue increased by 24%. Currently, LinkedIn has a user base of over 700 million users, including a list of professional powerhouses such as Bill Gates, Richard Branson, and Arianna Huffington. If you’re a business-to-business (B2B) marketer, you would be remiss not to establish a strong…
Unless your website ranks on the first page of Google’s search results, your website probably isn’t going to be seen. At least not without paying for pay-per-click advertising. If you want a cost-effective solution for bringing new visitors to your site, you’re going to want to prioritize search engine optimization (SEO). The tricky part is that Google’s PageRank algorithm is…
In any given month, there are literally millions of online searches for local physicians. Given that sort of competition, medical clinics and doctors would be well served to consider integral things like healthcare website design and marketing. Ensuring that you utilize effective website design is imperative to attract new patients and compete in today’s digital marketplace. Additionally, doctors must also…
Dentistry is one of the most competitive marketplaces today. In our digital age, for dental clinics to truly flourish and attract new patients, you must consider integral components like dentist website design and marketing. In addition to website design, dental practices should also think about essential elements like SEO services and social media management to maximize the potential growth of…
Possessing attractive and effectual package design is an imperative component for the success of any product. Functionality, effective and unique display of product information, and easy storage and distribution of the package itself are all essential elements that must be factored when designing a product package. That said, business owners must understand the importance of professional package design and the…
It goes without saying, that there is a correlation between attractive, effective package design and an increase in sales. Companies must understand how well-designed packaging may lead a consumer to purchase your product with no previous knowledge of your brand. That said, the tremendous benefits of exceptional branding services cannot be overlooked if a company truly wants to succeed in…
In our digital age, SEO is responsible for a gargantuan proportion of organic traffic for the majority of successful websites. Given that a significant amount of consumers are now online, it’s never been more imperative for businesses to rank on the coveted page 1 of any Google search. To truly succeed in the digital marketplace, companies must find exceptional digital…
