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Today, it cannot be refuted that dentistry is one of the most competitive industries, especially through marketing channels like SEO and Google Ads. To separate yourself from competitors, it is crucial for dental clinics to consider integral elements such as logo design and an effective dental website design and marketing strategy. Lest it be forgotten, that your logo and website…
Your Law Firm's 2024 Guide to Acquiring More Clients Here at Little Dragon Media, we have helped a lot of lawyers create and execute a strong digital marketing plan for their practice. As we venture deeper into 2024, your law firm stands at the threshold of an incredible opportunity—not merely to grow, but to truly connect with its target audience.…
Less than 15 years after Shopify launched its now-famous API (Application Programming Interface), the e-commerce giant has solidified itself as the world leader in online vending. In Canada, many brand names rely on Shopify for generating nearly all of their online sales revenue, including Leon's ($300M in revenue), Staples ($1B), and The Brick ($500M). Whether you’re a budding entrepreneur or…
In the Canadian fitness industry, standing out from the crowd is more important than ever. With over 6,000 fitness clubs across Canada and a growing industry value worth over $6.2 billion, gym owners and managers now have to constantly seek innovative strategies to attract new clients. Understanding the evolving dynamics of gym marketing can help do just that. Marketing isn't…
As a PPC agency, we often ask ourselves this question when launching a new remarketing campaign for a client with a limited ad budget. Ideally, you want to do both, but not all clients have the budget for it, so we often have to choose one. Ultimately, whether remarketing on Facebook Ads is "better" than Google Ads (including Google Display…
In today's evolving digital marketing industry, Google Shopping is the place to be for business owners looking to boost their online presence and sales. In 2024, a whopping 76% of all retail search ad spend is dedicated to Google Shopping. Given that your competition is likely leveraging Google Shopping, you should too if you want to keep up. As we…
Here at Little Dragon Media, we know one thing or two about insurance marketing, as we've helped many financial companies and insurance professionals improve their digital marketing ROI throughout the years. There's no doubt that the insurance industry in Canada is very competitive—and that's putting it lightly. The gross written premium of the Canadian insurance market currently exceeds $77.6 billion…
In today's fiercely competitive market, boasting delicious food and impeccable service is merely the starting point for getting your restaurant to succeed. With an estimated $83.3 billion spent at Canadian restaurants in 2023, the real challenge lies in differentiating your restaurant from countless others. Fierce local competition means that restaurants must not only aim to be the best in their…
