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Ad Rank is a mysterious yet fundamental concept in Google Ads, the advertising platform provided by Google. It's a value that determines the position of your ad on the search engine results page (SERP) when someone performs a search. Ad Rank is crucial because it affects not only where your ad appears but also whether it appears at all, so…
There are an estimated 1.19 million small businesses in Canada—representing about 97% of all employer businesses in the country. Needless to say, there are far fewer granting opportunities available to employers to fund their businesses. The scarcity of small business grants makes them inherently competitive to obtain and underscores the importance of applying to as many as one qualifies for.…
Google Ads is arguably the most powerful advertising platform in the world. When your campaigns are built properly, Google Ads can help you significantly increase your bottom line and expand your online exposure. On the flip side, if your campaigns aren't properly built, you can end up losing a lot of money and get a negative ROI from your campaigns.…
If you're looking for a marketing job and are wondering where you should look, you're at the right place. In this post, I'll cover the best sites to go for marketing jobs and careers. #1 - Online Job Boards LinkedIn: LinkedIn is by far my favorite go-to source for marketing jobs. What I like about LinkedIn is the "Easy Apply"…
The Ontario Business Registry: 14 Things Business Owners Need to Know When Registering Their Company
You're thinking of launching your business in Ontario and are about to create an account on the Ontario Business Registry? Here are 14 things about the Ontario Business Registry that you should look into while you're in there... 1. Business Name Search Before you get too attached to that catchy business name, it's crucial to conduct a thorough name search.…
Google Ads Recommendations: Friend or Foe? If you're ever tried launching a Google Ad campaign in the past, chances are you've stumbled upon Google Ads recommendations. This little AI friend promises to supercharge your campaigns and turn them into gold. But, as with any magical offering, there's a catch. In this enchanting journey, we're going to unravel the mysteries of…
If you're interested in launching a Google Ad campaign to promote your company, products or services, you should first familiarize yourself with the prices and fees involved. Also, keep in mind that the costs will vary depending on whether or not you plan to hire an agency to help you with your campaigns. Let's look dig deep into the topic...…
In the dynamic and ever-evolving realm of digital advertising, Google Ads have established themselves as a powerful tool for businesses seeking to reach their target audience effectively. The art of crafting ads on Google that not only capture attention but also drive meaningful engagement and conversions is a skill that requires a harmonious blend of creativity, strategy, and an in-depth…
