647-348-4995
- April 3, 2025
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Amine Rahal
As of 2025, Google Ads Canada offers several promotional credit tiers for new advertisers. You can choose a sign-up offer that fits your budget, and Google will match your initial ad spend with bonus credit once you meet the required spend within the first 60 days. The current offers include:
- $600 CAD in ad credit when you spend $600 CAD
- $1,200 CAD in ad credit when you spend $1,800 CAD
- $1,800 CAD in ad credit when you spend $3,600 CAD
At Little Dragon Media, we have helped tons of businesses take advantage of this ad credit and apply the coupon/voucher within their new account. Contact us today to see how can help you launch and manage a successful Google Ad campaign.
These flexible tiers allow businesses to select a credit offer based on their ad budget. All credits are applied after you meet the spend requirement within 60 days of creating your account.
What is a Google Ads’ Credit or Coupon Code?
A Google Ads credit or coupon code is a promotional offer from Google that gives advertisers an advertising credit (e.g.: $600 to $1,800 right now) that can be applied to their Google Ads account. This credit can be used to cover PPC costs associated with running advertising campaigns on Google’s platforms.
These offers are typically given to new advertisers or as part of various promotional campaigns and are subject to specific terms and conditions, such as spending a certain amount within a set period before the credit is applied. The purpose is to encourage advertisers to try out Google Ads and see its effectiveness in driving traffic and conversions.
How to claim a Google Ads credit step by step
- Create or Access Your Google Ads Account: If you’re new to Google Ads, sign up for an account. If you already have an account, log in.
- Find the Promotional Code: This code might be offered directly from Google or through a partnership Google has with other companies. Check emails or account notifications for any promotional offers.
- Go to the Billing Section: In your Google Ads account, navigate to the “Billing” section, often found in the tools and settings menu.
- Enter the Promotional Code: In the billing section, look for a place to enter promotional codes. Input your code here.
- Understand the Requirements: Most Google Ads credits require you to spend a certain amount on ads within a specific time frame before the credit is applied.
- Wait for the Credit Application: Once you’ve met the criteria (like spending the required amount within the specified period), the credit will typically be applied to your account automatically.
- Use the Credit: The credit will usually be used for future Google Ads spendings. It won’t be applied retroactively to costs you’ve already incurred.
Each promotional offer has specific terms and conditions, so it’s crucial to read these carefully. For the most accurate and detailed information, contact a reputable and certified Google Ads Agency like Little Dragon Media.
How can small businesses finance their first Google Ads campaigns?
If you’re looking to run Google Ads but are concerned about upfront costs, you may want to explore small business financing options to bridge the gap. There are SMB and startup loan programs in Ontario, BC, Alberta and other provinces that can help you cover upfront costs like payroll, overhead and yes even marketing. Many Canadian lenders and government-backed programs offer microloans, startup grants, or low-interest business loans that can be used to fund marketing, including paid ads.
Here are a few ideas to consider:
- Canada Small Business Financing Program (CSBFP) – Offers loans up to $1 million for startups and growing companies, which can include marketing spend.
- Futurpreneur Canada – Provides financing and mentorship to entrepreneurs aged 18–39.
- Business Development Bank of Canada (BDC) – Offers flexible loans with repayment terms designed for small businesses.
- Local credit unions & regional economic development agencies – Many offer small loans or grants for digital transformation or advertising.
Pro Tip: Be sure to document your ad strategy and expected ROI when applying for funding — lenders love a plan.
Google Ads Credit FAQ
Q: What is a Google Ads Credit/Coupon? A: It’s a promotional offer from Google that gives advertisers a credit for advertising expenses on Google Ads.
Q: Are there different Google Ads credit offers available now?
A: Yes. Google now offers multiple credit tiers based on your initial spend level within 60 days. You can choose to receive $600, $1,200, or $1,800 in ad credit — depending on how much you spend during that window.
Q: How do I get a Google Ads Credit Coupon Code? A: Credits are typically offered to new advertisers or through promotional campaigns. They can be obtained directly from Google or through Google Ads certified agencies like Little Dragon Media.
Q: Where do I enter my Google Ads Coupon Code? A: Enter the code in the “Promotions” tab within the billing section of your Google Ads account.
Q: Is the credit available to all advertisers? A: Usually, these offers are targeted at new advertisers or specific promotional campaigns.
Q: How long is a Google Ads Coupon valid for? A: The validity period varies by promotion. Check the terms and conditions of your specific coupon on the physical flyer you received.
Q: Can I use multiple coupons on my account? A: Generally, only one promotional offer can be used per account.
Q: Do I need to spend a certain amount to use the credit? A: Yes, most credits require you to spend a certain amount on advertising within a specific period before your credit kicks in.
Q: Will the Google Ads Credit expire? A: Yes, Google Ads credits typically have an expiration date. Check the specific terms of your coupon for the expiry date.
Q: Can I apply the credit to a past balance? A: No, Google Ads credits are generally for future ad spend and cannot be applied retroactively.
Q: How do I know if I’ve received a credit? A: You’ll receive a notification in your Google Ads account or via email if you’ve been credited. You may also receive a physical Google Ads credit flyer in your mailbox.
Q: What happens if I don’t use all of my credit? A: Any unused portion of the credit will expire and cannot be refunded or transferred.
Q: Are there any restrictions on what I can use the credit for? A: Credits are typically for standard search and display advertising costs. They may not cover certain types of ads or content.
Q: Does the coupon allow you to run Google Ads for free? A: not exactly. The coupon gives you credit for your Google Ad campaigns. The credit kicks in after you’ve spent a certain amount of money from your own funds.
Q: Can I transfer my Google Ads credit to another account? A: No, credits are typically non-transferable and must be used in the account to which they were issued.
Q: What should I do if I’m having trouble redeeming my credit? A: If you encounter issues, check the Google Ads Help Center or contact Google Ads support for assistance. You may also work with a certified Google Ads agency like Little Dragon Media who can help troubleshoot issues on your behalf.
Hire a Professional Google Ads Agency to Maximize ROI
Having a Google Ads coupon is great, but it won’t take you very far if your ads aren’t performing! At Little Dragon Media, we are committed to helping you generate a positive ROI and ROAS from your ad spend.
Whether you’re looking for more leads, phone calls or sales, we can help you meet your Google Ads objectives. Contact us today for a free consultation.
Tech Entrepreneur, Author, and CEO of Little Dragon Media. Passionate about entrepreneurship, philanthropy, digital marketing, blockchain, finance, investing, health fitness & nonprofits.
