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Navigating the competitive retail landscape demands a savvy approach to marketing, with strategies that not only attract attention but convert interest into sales. For retailers and storefronts keen on carving out their niche and boosting their bottom line, understanding the ins and outs of effective retail marketing and advertising is essential. Given that 81% of retail shoppers start their buying…
At Little Dragon, we've helped hundreds of clients across Canada and the US improve their ROI through our Google Ads Services. Before calling us for help, many of our clients initially considered canceling their Google Ads account, as they were running their own campaigns and couldn't generate any positive ROI from their efforts. In this article, we'll cover the steps…
At Little Dragon, some of our Google Ads and SEO have asked us how they can delete their Google My Business account. Now, we usually recommend NOT doing this, unless it's for a valid reason. Google My Business is the most important aspect of any company's local SEO efforts. You want to appear on local maps when people search for…
Right now, Google Ads is giving away a $600 Google Ads Credit to Canadian businesses that sign up for a new Google Ads account. You may even have received a physical Google Ads voucher in your mailbox. Don't lose it! This voucher or flyer contains the code you need to use to apply this credit to your account. At Little…
Hockey logos are known for being some of the best in sports—from the iconic horn-and-tail emblem of the New Jersey Devils to the Arizona Coyotes’ nineties-inspired “Kachina” design. But, like other sports, hockey logos aren’t just cool designs on a jersey; they're like the team's signature, telling a story about who they are and what they stand for. As a…
Ad Rank is a mysterious yet fundamental concept in Google Ads, the advertising platform provided by Google. It's a value that determines the position of your ad on the search engine results page (SERP) when someone performs a search. Ad Rank is crucial because it affects not only where your ad appears but also whether it appears at all, so…
There are an estimated 1.19 million small businesses in Canada—representing about 97% of all employer businesses in the country. Needless to say, there are far fewer granting opportunities available to employers to fund their businesses. The scarcity of small business grants makes them inherently competitive to obtain and underscores the importance of applying to as many as one qualifies for.…
Google Ads is arguably the most powerful advertising platform in the world. When your campaigns are built properly, Google Ads can help you significantly increase your bottom line and expand your online exposure. On the flip side, if your campaigns aren't properly built, you can end up losing a lot of money and get a negative ROI from your campaigns.…
