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As a PPC agency, we often ask ourselves this question when launching a new remarketing campaign for a client with a limited ad budget. Ideally, you want to do both, but not all clients have the budget for it, so we often have to choose one. Ultimately, whether remarketing on Facebook Ads is "better" than Google Ads (including Google Display…
In today's evolving digital marketing industry, Google Shopping is the place to be for business owners looking to boost their online presence and sales. In 2024, a whopping 76% of all retail search ad spend is dedicated to Google Shopping. Given that your competition is likely leveraging Google Shopping, you should too if you want to keep up. As we…
Here at Little Dragon Media, we know one thing or two about insurance marketing, as we've helped many financial companies and insurance professionals improve their digital marketing ROI throughout the years. There's no doubt that the insurance industry in Canada is very competitive—and that's putting it lightly. The gross written premium of the Canadian insurance market currently exceeds $77.6 billion…
In today's fiercely competitive market, boasting delicious food and impeccable service is merely the starting point for getting your restaurant to succeed. With an estimated $83.3 billion spent at Canadian restaurants in 2023, the real challenge lies in differentiating your restaurant from countless others. Fierce local competition means that restaurants must not only aim to be the best in their…
Navigating the competitive retail landscape demands a savvy approach to marketing, with strategies that not only attract attention but convert interest into sales. For retailers and storefronts keen on carving out their niche and boosting their bottom line, understanding the ins and outs of effective retail marketing and advertising is essential. Given that 81% of retail shoppers start their buying…
At Little Dragon, we've helped hundreds of clients across Canada and the US improve their ROI through our Google Ads Services. Before calling us for help, many of our clients initially considered canceling their Google Ads account, as they were running their own campaigns and couldn't generate any positive ROI from their efforts. In this article, we'll cover the steps…
At Little Dragon, some of our Google Ads and SEO have asked us how they can delete their Google My Business account. Now, we usually recommend NOT doing this, unless it's for a valid reason. Google My Business is the most important aspect of any company's local SEO efforts. You want to appear on local maps when people search for…
Right now, Google Ads is giving away a $600 Google Ads Credit to Canadian businesses that sign up for a new Google Ads account. You may even have received a physical Google Ads voucher in your mailbox. Don't lose it! This voucher or flyer contains the code you need to use to apply this credit to your account. At Little…
